SYDNEY, AUSTRALIA – March 3, 2011 – Parallels (www.parallels.com), the worldwide leader in virtualization and automation software, today announced a strategic partnership with Simms International, a leading supplier of IT products and services to the corporate reseller, system-integrator, and retail markets in Australia and New Zealand (ANZ). Simms will distribute the award-winning Parallels Desktop 6 for Mac and Parallels Desktop 6 Switch to Mac software to its extensive network of Apple Resellers and select retail outlets throughout ANZ.
"Australia and New Zealand are very important and strategic markets for Parallels. We are excited to partner with Simms because it is a fresh, dynamic company with the broadest set of channel and retail relationships that will feed the growing demand for our Parallels Desktop 6 for Mac products,” said John Eng, Vice President for Marketing and Alliances for Parallels Asia Pacific. “This partnership reflects Parallels commitment to our customers in Australia and New Zealand to deliver the best desktop virtualization products and is a strategic part of our desire to expand our cloud enablement software business in this region.”
Simms Managing Director Danny Moore said, "Parallels is a leader in the virtualisation arena and is a dominant player in the Apple space. Establishing a relationship with Parallels extends our software offering and opens up some very interesting opportunities around cloud computing.”
Through the distribution partnership with Simms, Apple Resellers and mass merchants will gain access to the best technology and expertise to help them deliver solutions that meet their customers' expectations.
Parallels Desktop 6 for Mac is simply the fastest, smartest and most powerful version yet of the number one selling software for running Windows and Mac applications side-by-side on a Mac without rebooting. Its honours include Macworld Editor’s Choice Award 5/5 Stars, PC Advisor 5/5 Stars Award, PC Pro Recommended Award, MacUp Award and more. MacTech’s 2011 virtualization benchmarks included more than 4,000 tests that pitted Parallels Desktop 6 for Mac against the leading competitor; MacTech said that “Parallels is the clear winner,” beating it in “92% of the 3D graphics tests" and "84% of the general tests.” Complete results of MacTech’s benchmark tests are available online here: http://www.mactech.com/2011/01/05/virtualization-benchmarks.
About Parallels Desktop 6 for Mac
Parallels Desktop 6 for Mac is the number one choice of customers worldwide to seamlessly run Windows applications on a Mac without rebooting. It is the fastest way to run the most graphical intensive programs; you can even remotely access your Windows programs from your iPad, iPhone and iPod Touch with Parallels Mobile. If you love the look and feel of Mac OS, make Windows invisible while still using its applications. If you're new to Mac, keep the familiar Windows background and Start menu on your Mac. Either way, run Windows and Mac applications side-by-side with no compromises in performance.
About Parallels Desktop 6 Switch to Mac
Parallels Desktop Switch to Mac Edition includes everything to make the move to Mac smart and simple. Automatically move your programs, files, and user settings - even browser favorites - to Mac with a complete set of switching tools. Make the move with using a network, external hard drive or the included Parallels High-Speed USB data transfer cable – the convenient way to just plug in and go. Learn Mac with Parallels’ interactive on-demand video tutorials. Then enjoy all your applications, PC and Mac, with Parallels Desktop 6 for Mac, the number one choice of customers worldwide to run Windows and Mac applications side-by-side without rebooting.
About Simms
Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Cisco, Incipio, Ironkey, Elgato, Fuji, STM, FileMaker, Roxio, Tucano, Motion Computing, Creative, Powertraveller, Just Mobile, Invisible Shield, Microsoft, Moneyworks, Quark, Marketcircle and Western Digital.
Established in 1995 in Australia, Simms International’s absolute focus on a small, select group of vendors is what sets it apart. Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit: www.simms.com.au.
About Parallels
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and cloud services providers. Founded in 1999, Parallels is a fast-growing company with more than 700 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com, follow us on Twitter at www.twitter.com/ParallelsMac and friend us on Facebook at www.facebook.com/ParallelsDesktop.