Replacement of in-house servers expected to grow at 40 percent alone as small businesses continue the rapid migration to hosted servers and applications
SYDNEY, AUSTRALIA - November 30, 2011 - Parallels, the hosting and Cloud services enablement leader, today released the key findings of Parallels SMB Cloud Insights™ for Australia, a report illustrating how service providers can profit by delivering Cloud services to small and medium businesses (SMBs). Parallels SMB Cloud Insights™ for Australia addresses the specific Cloud services and applications with the most appeal to SMBs, including hosted infrastructure, Web and social media presence services, hosted communication and collaboration, and other online applications.
Parallels estimates that the market opportunity to serve Australian SMBs with Cloud services is A$480 million in 2011 and growing rapidly, with hosted infrastructure and Web presence segments driving the majority of Australian growth. Parallels has determined that hosted infrastructure currently accounts for A$230 million, followed by web presence (A$190 million); and hosted communication and collaboration (A$60 million).
"Cloud services are rapidly changing the way businesses operate globally, and even a mature hosting market such as Australia is no exception,” said John Zanni, vice president of service provider marketing and alliances of Parallels. “Plenty of opportunities lie ahead for service providers to deliver customized Cloud services to Australian SMBs, and we’re confident Parallels SMB Cloud Insights™ for Australia will serve as a great road map for them to best capitalize and profit from this burgeoning market.”
The report states that while the Australian Cloud services market is well established, its SMB adoption of Cloud services lags behind the rest of the developed world in nearly every service category due, primarily due to a lack of market education on the business and technical benefits of Cloud services. Consequently, Parallels concludes that as Cloud services and applications continue to become even more economical, coupled with better to SMBs, the pace of adoption of Cloud services will accelerate even more rapidly in Australia.
“We are already seeing Australian SMBs understand and leverage the benefits of cloud services via our Parallels platform,” said Michael McGoogan, CEO of UberGlobal. “The SMB Cloud Insights™ research further highlights that there is a great opportunity for our reseller partners. These resellers can now really take advantage of the Cloud, profit from it and at the same time, differentiate themselves by adding their own unique value and service to their customers.”Additional key research findings in Parallels SMB Cloud Insights™ for Australia include:
To download Parallels SMB Cloud Insights™ Reports click here.
Parallels is a worldwide leader in hosting and Cloud service enablement and desktop virtualization. Founded in 1999, Parallels is a fast-growing company with more than 800 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com, follow us on Twitter at www.twitter.com/ParallelsCloud and Like Us on Facebook at www.facebook.com/ParallelsCloud.