Over 75 percent of respondents plan to adopt both Hosted Infrastructure and Web presence services in the next three years
DELHI, INDIA - November 30, 2011 - Parallels, the hosting and Cloud services enablement leader, today released the key findings of Parallels SMB Cloud Insights™ for India, a report illustrating how service providers can profit by delivering Cloud services to small and medium businesses (SMBs) in India. Parallels estimates that the Indian SMB Cloud services market, which includes hosted infrastructure and Web presence services—at ₹5.5B (US$123M) in 2011. Of this total, hosted infrastructure has the largest share, with ₹4.3B (US$97M), and Web presence has the remaining ₹1.2B (US$26M).
Parallels SMB Cloud Insights™ for India addresses the types of Cloud services that hold the most appeal for SMBs in India, and details the best opportunities for service providers to drive growth and revenue in the Indian hosting market. In this report, Parallels concludes that service providers who enter the market with an emphasis on educating SMBs and building strong Cloud service brands will be well-positioned to profit from the vast and accelerating market opportunities for Cloud services across India.
“Although the Cloud adoption rate is still in its infancy, India is clearly poised for explosive growth as its SMBs are showing the highest level of willingness to adopt Cloud services,” said John Zanni, vice president of service provider marketing and alliances of Parallels. “Parallels SMB Cloud Insights™ for India provides a road map for service providers to help them deliver Cloud solutions that resonate to the specific needs and demands of SMBs.”
Parallels concludes that Indian service providers need to target their offerings to specific SMB audiences, and delineate between those businesses that do or don’t have internal IT resources, and those who use external IT consultants. With a different set of marketing messages for each IT scenario, service providers can expect access to a more receptive market, as SMBs are anxious for the gains in productivity and Web presence that Cloud services can provide.
“With the well-educated workforce coupled with technical prowess, Indian SMBs are well equipped to understand and embrace the benefits of Cloud services,” said Prasanna Ram, CEO of Kryptos. “We look forward continuing our relationship with Parallels and welcome their latest research, which will undoubtedly help the Indian hosting community fostering a robust Cloud ecosystem.”Additional key research findings in Parallels SMB Cloud Insights™ for India include:
To download Parallels SMB Cloud Insights Reports™ click here.
Parallels is a worldwide leader in hosting and Cloud service enablement and desktop virtualization. Founded in 1999, Parallels is a fast-growing company with more than 800 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com, follow us on Twitter at www.twitter.com/ParallelsCloud and Like Us on Facebook at www.facebook.com/ParallelsCloud.