Australian Small and Medium Business Market for Cloud Services at A$480 Million, with Ample Growth Opportunities for Service Providers
"Parallels estimates that the market opportunity to serve Australian SMBs with Cloud services is A$480 million in 2011 and growing rapidly, with hosted infrastructure and Web presence segments driving the majority of Australian growth. Parallels has determined that hosted infrastructure currently accounts for A$230 million, followed by web presence (A$190 million); and hosted communication and collaboration (A$60 million)."
Parallels SMB Cloud Insights™ 2011 Report (Australia)
Cloud computing has given small and medium businesses (SMBs) access to computing power, applications, and services that were formerly available only to large enterprises. Looking at the Australian SMB market, Parallels sees a developed market that still has strong opportunity for growth in all areas of Cloud services.
The future growth will be driven by two main areas:
#1 Adoption of net new Cloud services by SMBs needing IT solutions
#2 Replacement of in-house IT solutions with Cloud services
Join us at the Parallels Australia Cloud Forum, where Parallels executives, top service providers and partners will share:
President, Marketing and Alliances, Parallels
PBAS Product Marketing, Parallels
Panel Product Manager, Parallels
Paul de Grijp
COO, BackupAgent BV
VP Sales APAC, Open-Xchange
VSolutions Architect, APAC, Quest Software