LONDON, UK and DALLAS, Texas, October 14th 2014 - Parallels, formerly 2X Software, a global leader in virtual application and mobile device management solutions, today announced that it has reinforced its commitment to the channel with a more effective partner program.

Winning in the workforce mobility markets

“We have recently redefined our go-to-market strategy to a 100% channel approach. During the past months we have successfully entered into distribution agreements in Australia, Germany, Italy, Russia and other major markets to provide better service to our Channel Partners across the globe. We have also redefined our approach towards our Channel Partners via a simple and straightforward Partner Program.

Our Partner Program is aimed at software and infrastructure resellers, value-added resellers and system integrators who actively promote and sell Parallels Remote Application Server and Parallels Mobile Device Management to their customers.

Our primary aim is to enable and help our partners be successful in growing their Parallels business and this is reflected in our partner program. The Parallels Partner Program is also designed in such a way that it makes it easy for our partners to move up in partnership levels.

The Registered Partner Level is for entry level partners who sign up to the Parallels Partner Program and no registration fees or upfront fees are required.

Registered Partners are promoted to Preferred Partners as soon as they place their first Parallels order. To maintain this level of partnership, we simply ask for just one new license order every six months. Our Preferred Partners can also benefit from Parallels Leads.

The Parallels Premium Partner Level is aimed at partners who actively sell and promote Parallels and commit to common goals and revenue targets. We actively work with Parallels Premium Partners to help them achieve these goals via sales and marketing activities, and Premium Partners also benefit from higher discount levels as well as a dedicated Channel Account Manager.

To help our partners even further, we are now offering free training and certification, which can be obtained via Parallels itself or via our chain of Distribution Partners worldwide.

We have also recently re-defined our Parallels Partner Portal to enable our channel partners to freely and easily access Parallels Promotional and Marketing material, Prices and Quotes, Parallels Leads, Invoices and upcoming Renewals. Certification through the Parallels Partner Portal will also be available soon. ‘’ Simonetta Mercieca, Global Sales Director Parallels

Parallels is 100% loyal to its channel and does not provide its products directly to end-clients.

Parallels Partner Program updates

For better engagement with our partners we have adopted several improvements:

  • Free Certification: We have simplified access to the Parallels Remote Application Server training and certification, offering online training and the certification for free.
  • Easy Pricing: We have reduced the number of SKUs and reformed the price-list: it is now based only on the number of concurrent users.
  • Order Process: We have improved our order process to simplify it and ensure 24/7 availability.
  • Improved Partner Relationship Management: This allows you to have direct access to your leads, orders and license keys.
  • Revamped Partner Program: Click here for more info.
  • Updated Marketing Material: Click here for additional resources.
  • HTML Product Page: To help you update your website easily. Click here for more info.
  • Extended NFR Key: To allow the use of the Parallels solutions needed by the partner’s business.

Parallels is focused on ensuring that partners deliver best service to their customers. The Parallels Partner Program is designed to foster customer specialization while rewarding partners through increased revenue opportunities and expanded market penetration.

The program consists of three tiers — Parallels Registered Partner; Parallels Preferred Partner; Parallels Premium Partner — with benefits and rewards that increase based on revenue, training, and special achievements.

Parallels wants to support its Channel Partners in the workforce mobility market, allowing them to rely on two compelling technologies: Parallels Remote Application Server and Parallels Mobile Device Management.

Parallels Remote Application Server Training & Certification

Training and development are critical components of our partner program. It is crucial for partners to develop the sales and technical skills necessary to be successful in the marketplace, and the program includes a clear path to help you become a graduate. For more info visit the Parallels Academy page.

Parallels Partner Program - Apply Now

Parallels is gaining market share, and we'd like you to join us in the fast lane. Take the first step to increase your company’s profitability by becoming a Parallels Partner. Apply now.



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