The Application Packaging Standard 2.0 is all about making it easier and more profitable to deploy, use, and maintain the services critical to business - whether your business is developing software for the cloud, offering hosted services that specifically address your customers' needs, or relying on cloud services for your daily business operations.
ISVs: APS 2.0 is flexible and powerful enough to allow you to reduce your integration costs and broaden the reach and distribution of your applications.
Service Providers: Tailor offers that meet your SMB customers' needs by providing differentiated solutions of tightly integrated, best-of-breed cloud services.
End Users: Buy and use secure cloud services and solutions that meet your needs now and in the future from trusted service providers who can stay as agile as you are.
The easier it is for SMBs to find, adopt and manage new software that serves their needs, the more readily they will try cloud-based products, and the more likely they are to add new APS applications to their subscriptions. The typical SMB looks for cloud services that provide security as well as flexibility of access, are simple to manage, and "just work"—the SMB can simply install, configure, and start using the service.
A key architectural advancement in APS 2.0 is the use of a service bus which allows new and existing APS services to be associated and integrated together. This means that by using APS 2.0 to package your applications, you can expose resources to the resources of other SaaS services with which you want your service to be integrated.
The APS 2.0 architecture enables an affinity between new and existing cloud-based offerings, allowing SMBs to easily find useful new services and add them to their subscriptions. This updated architecture offers multiple advantages to SMBs.
As an ISV, this means you can add value and visibility to the applications you develop by packaging with APS 2.0 and strategically aim your offerings to specific SMB markets. You can also streamline the SMB Admin user experience by centralizing all service configuration in a single customizable UI.
APS 2.0 allows you increased flexibility in the ways you differentiate your cloud-based products for the SMB marketplace. By using APS 2.0 integrating your applications into pluggable service suites that are easily configurable in a customizable UI, you can maximize your profits in several key ways:
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