Parallels Business Consulting Services — Go-to-Market Workshop

Accelerate your time to market with Parallels two-day go-to-market workshop

Learn how to accelerate your time to market for hosting and Cloud services in this two-day, cross-departmental workshop, designed for 10-20 attendees.

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At the workshop, you will:

  • Learn about the hosting and Cloud services market and how it differs from your traditional markets
  • Define key elements of your offerings (customer segments, channels, pricing, and more)
  • Align your go-to-market strategy across all functions—marketing, sales, operations, and support
  • Agree on next steps for your launch and build a shared go-to-market plan
    based on the Parallels APPROACH framework:

    Parallels Go-to-Market Activity Map

    "APPROACH" Framework


    Click here to enlarge
    • Analysis, including opportunity sizing, competitive analysis, technology choices, and delivery model (build vs. syndicate)
    • Product, consisting of a definition of your product offering
    • Positioning, including your sales pitch, collateral, and how to differentiate your support experience
    • Right sales bundles and messaging, including defining your bundles and pricing and learning about APS integration
    • Optimum sales architecture, including lead generation, development of a sales capacity model, and alignment of sales incentives
    • Activation, including establishing best practices and developing a process for rapidly bringing customers on board
    • Customer support, including developing a support capacity model and addressing migration issues
    • Hook with loyalty programs, addressing the development of customer loyalty programs and tools
 
 
 
 
 
 
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