White Label Services for Resellers

Increase Revenue Through New Sales Channels

Parallels Automation

Overview

Parallels Products

Customer Spotlights

White label resale allows service providers to increase revenue through an indirect sales channel while allowing your resellers to maintain their brand independence and retain client loyalty. Helping your resale channel partners to present services as a core competency under their brand is a key factor in cultivating this new revenue source and in making them more comfortable reselling services versus building their own solutions.

Many potential reseller companies understand the value in offering hosting services to their clients, but are also aware that they do not have the expertise or interest to invest the required time or capital in building a hosting business from the ground up.

A white label reseller offering is ideal for companies such as systems integrators, value added resellers, web developers, ISPs, and application developers because of their strong, loyal client base and broad service portfolio. Many times clients of these companies are willing to pay a premium for their services, because they know and trust these providers.

Potential Resellers

Web Design Firms
Software Development Companies
Internet Service Providers
Startup Hosting Providers
VARS and SIs
Other (large customer base with little hosting experience)

Parallels Automation is the ideal platform to support different sales and business models, including a white label resale model. It also supports the direct and indirect sales methods used by resellers to attract customers. In addition, Parallels Automation gives your reseller channel full brand customization of the storefront visual appearance, URLs, service plans, workflows, mail services and DNS server hostnames.

Because reseller sales models can be complex to implement and manage, it’s important to automate the process as much as possible. Parallels Automation is designed so service providers can quickly launch and easily manage new resale channels, as well as manage the complexities of branding, reporting, and service delivery. This allows you to focus your attention on developing and selling unique plans and reacting to market needs.

Parallels Automation Benefits

Reseller Business Model	Description	Benefits
Flexible Resale	Reseller can create unique plans and apply a unique brand.	Maximum flexibility and customization for large resellers.
Private Label Resale	Reseller re-brands service offerings defined by the service provider.	Easier to setup and manage, but less flexible.
Unbranded Resale	Reseller sets prices, but maintains ser¬vice provider brand and plans.	Minimal setup costs and rapid deploy¬ment.
Referral Program	Sales agent sells existing services and collects commissions.	Zero setup, minimum investment in the business.

Future Hosting

Future Hosting offers resellers VPS with pre-installed Parallels Plesk Control Panel or cPanel control panels. Parallels Business Automation automatically provisions a VPS with the operating system and control panel that the reseller ordered. "In just three clicks, the new servers are ready to accept incoming customer orders."

Charles Kowalski
Chief Operations Officer at Future Hosting
Read the complete Future Hosting Customer Success Story

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Bright Idea

The Parallels System Automation Customized Model allows the reseller to purchase bulk resources from the service provider and use these resources to create unique plans which can be sold to end-user customers.
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3.Read more about reseller branding
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