Parallels Extends Market Leadership with Leading Virtualization Technology
HERNDON, Va., June 25, 2009 — Virtualization and automation leader Parallels, today announced that BTR Associates has selected Parallels Virtuozzo Containers to deploy and manage their hosted virtual desktop offerings. Parallels’ virtualization technology helps hosting and cloud services providers maximize their IT infrastructure utilization by enabling many end-user desktops on a single-server and by improving the manageability and time-to-market.
Most businesses require core desktop computing, the only issue is how best to deliver the need, and how to deliver in the most cost-effective way. The hosted virtual desktop model addresses this challenge by placing the operating system, applications and associated data on centrally managed servers. The end-user then accesses the applications via the network with the desktop and applications delivered on-demand from the virtual desktop servers.
"The day-to-day maintenance, upgrading and troubleshooting of desktops has become overwhelming to our customers," explains Bob Breitman, President and Chief Executive Officer, BTR Associates. "The advantage of a centralized desktop architecture is undeniable. Hosted virtual desktops simplify the management of the software needed for desktops and simultaneously deliver a cost-effective solution." Mr. Breitman also stated, "Our hosted virtual desktop solution, called "A Better AppSM" is delivered on a month-to-month subscription basis, providing additional benefits for organizations with dynamic staffing."
Leveraging Parallels Containers, BTR Associates delivers each SMB their own server environment to run and access Microsoft Dynamics applications. Parallels Virtuozzo Containers is an industry-leading OS-level server virtualization solution. It creates isolated virtual environments (containers) on a single server and OS instance to leverage and utilize hardware, software and management efforts with maximum efficiency. This architecture delivers the most desktops-to-server ratio of any virtualization solution. This means Parallels Virtuozzo Containers delivers higher efficiency because each desktop runs the same underlying operating system, which helps ensure the greatest possible cost-efficiency, vital in the current economic climate.
"Utilizing virtual desktops and applications via the cloud is a great way for small and medium-sized businesses to compete against bigger players, who typically have a dedicated IT staff," explains Jack Zubarev, President, Service Provider Division. "Parallels improves the manageability of desktop deployments, while ensuring cloud service providers like BTR Associates reap the cloud’s cost and flexibility benefits."
About BTR Associates
BTR Associates provides a wide range of Information Technology services to small and medium sized businesses. BTR Associates is a Microsoft Gold Certified Partner, SonicWall Bronze Medallion Partner and Parallels Silver Partner. BTR offers broad business experience to compliment our technical capabilities in serving our clientele. Visit our Web sites www.BTRassociates.com, www.aBetterOutlook.com, and www.aBetterAPP.com. For more information contact BTR Associates at 248-593-1477.
About Parallels — Optimized Computing
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and cloud services providers across all major hardware, operating systems, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with 700 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com.