$21B Market Opportunity for Service Providers Revealed in Parallels Study of Cloud Adoption by Small and Medium Size Businesses

February 9, 2011

Results of exclusive study to be distributed and discussed at Parallels Summit 2011 on February 23rd in Orlando, Florida.

RENTON, WA; February 9, 2011: Parallels www.parallels.com today announced it will distribute key findings of its study of Cloud adoption of U.S. small and medium-sized businesses (SMB) at Parallels Summit. The research focuses on current usage, growth expectations and areas of market opportunity for service providers delivering Cloud services to their SMB customers. The research results will be published in a white paper titled "Parallels SMB Cloud Insights, (U.S., 2010)" which will be available to all attendees of Parallels Summit to be held February 23-24th in Orlando Florida.

"Parallels study of Cloud adoption by the SMB market offers unique insights into customers’ buying trends, priorities for the coming year and confirms our vision of the continued rapid evolution and growth of the Cloud market," said Jack Zubarev, President of Marketing and Alliances at Parallels. "This study demonstrates there is ample opportunity for service providers to offer value-added services to SMBs."

Key research findings include:

  • Hosted Services for U.S. SMBs with 1-1000 employees is a $9B Market with $4.9B of this spending in Hosted infrastructure.
  • The U.S. SMB opportunity is at an additional $13B.
  • The Hosted PBX opportunity could be worth up to $3.9B, as hosted PBX becomes more accessible to the smallest SMB segments.

The comprehensive study used a combination of primary research, customer data and secondary research and will assist service providers in selecting and marketing new integrated services for SMBs. The study focused on use, spending and attitudes of the U.S. SMB sector toward "traditional hosting services," which include hosted infrastructure, Web hosting and hosted messaging and collaboration (email and PBX).

The annual Parallels Summit is the leading global gathering of the Cloud industry. More than 1,500 attendees, including hosting companies, communication service providers (CSPs), value-added resellers (VARs), software vendors and web designers from around the world will attend to hear from and meet industry leaders from companies including Gold Sponsors enom, HP, Intel, Go Daddy, Logic Box/Resellers Club and Open Xchange. Details are available here: http://www.parallels.com/summit.

About Parallels
Parallels is a global leader in virtualization and automation software that optimizes computing for consumers, businesses, and Cloud services providers across all major hardware, operating systems, and virtualization platforms. Founded in 1999, Parallels is a fast-growing company with more than 700 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com.

 
 
 
 
 
 
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