Market opportunities beyond basic hosting continue to grow as Dutch SMBs plan to increase net spending on paid Cloud applications and services, including Web presence, social media management and online CRM
Amsterdam - October 12, 2011 - Parallels, the hosting and Cloud services enablement leader, today released the key findings of Parallels SMB Cloud Insights™ for the Netherlands, a report that illustrates how service providers can profit by delivering Cloud services to small and medium businesses (SMBs). Parallels estimates that the Dutch SMB Cloud services market opportunity is €150m and growing, with many companies reporting plans to increase their net spending from 10 to 26 percent on paid Cloud applications alone. The research will be presented today at World Hosting Day Local (WHD) Amsterdam, where industry leaders will gather to discuss current trends in hosting and Cloud services.
Parallels SMB Cloud Insights for the Netherlands addresses the types of Cloud services that hold the most appeal for SMBs, and details the best opportunities for service providers to drive growth and revenue in the Dutch hosting market. Parallels concludes that service providers should focus on delivering profitable, value-added services beyond basic hosting, such as Web and social media presence applications, content management and online customer relationship management (CRM) tools. In addition, the report identifies the opportunities to provide Cloud-based operational services such as hosted infrastructure/hosted communications, online backup and storage and hosted E-mail and archiving. Parallels estimates that the hosted infrastructure market is €85m and the Web presence services market is €65m, with both categories contributing to the overall €150m Dutch Cloud services market.
"The migration to Cloud services continues to have a major impact on how businesses acquire and manage their IT services. The challenge to service providers is to identify and profitably deliver the most in-demand services,” said John Zanni, Vice President of Service Provider Marketing and Alliances, Parallels. “Parallels SMB Cloud Insights for the Netherlands provides a precise roadmap for service providers so they can profit from the €150m and growing market opportunity to deliver Cloud services to SMBs”.Additional key research findings in Parallels SMB Cloud Insights for the Netherlands include:
Parallels recommends that service providers consider up-selling existing customers by augmenting their core hosted offerings with new value-added tools or services (for example, a Facebook plug-in for customers that use their web hosting service). Parallels also envisions that basic hosters can quickly evolve to full-spectrum providers by adding hosted unified communications and collaboration services (such as hosted e-mail and hosted PBX) as well as other online applications, including content management, e-mail archiving solutions and file sharing.
To download Parallels SMB Cloud Insights Reports click here.
Parallels is a worldwide leader in hosting and Cloud service enablement and desktop virtualization. Founded in 1999, Parallels is a fast-growing company with more than 800 employees in North America, Europe, and Asia. For more information, please visit www.parallels.com, follow us on Twitter at www.twitter.com/ParallelsCloud and Like us on Facebook at www.facebook.com/ParallelsCloud.