Develop Creative Business Models
Parallels Business Automation allows you to develop creative business models for your hosting business. You can bill in advance for fixed elements and bill in arrears for variable elements, or create promotions, or enforce early termination fees, or auto-renew customers based on their initial term. Do what you want. Your creativity is the limit, not the billing system.

Discount, promotions and campaigns can easily implemented complete with integration to the Parallels Business Automation generated online store. The system provides the flexibility to define and bill for any product, service or resource. You can design your own customized order workflow, build and customize shopping cart functionality, customize fraud detection and accept nearly any form of payment without development leveraging Parallels payment plug-ins.

Support Complex Resellers and Channels
With Parallels Business Automation you have the capability to support unlimited hierarchical resellers, sub-resellers and customers each with individual white label capability. This feature enables Parallels partners to support affiliates, standard and complex resellers with ease.

Resellers can have their own branding independence, service catalog independence to define the product bundles that work best for them, visibility throughout their customer and resellers, select from a variety of reporting functions and provide consolidated billing for customers and resellers.

Upsell and Cross Sell
Parallels Business Automation gives you the ability to mine your customer base to uncover the best opportunities for service up sell and cross selling. The more you engage your customers, the less likely they are to leave.

Use Parallels Business Automation reporting functions to increase your business intelligence and target the appropriate customers for additional revenue. Use marketing functions to deliver targeted campaigns, upgrades, newsletters and promotions to this subset of customers.

Communicate Effectively
Communicate more effectively with your customers and resellers. Use your customer’s language, preferred currency, and payment methods. Do not give your customer a reason to move to another service provider or abandon their shopping cart.

Increase customer understanding of their services by providing customers with their own control panel to view their service subscriptions, manage payments and billing detail. The control panel can also be used to offer service upgrades and additional services.