Parallels Business Automation supports several different sales channels including online orders, phone orders, reseller orders, and online advertisements. Online sales campaigns can be created and tracked using promotion codes that are managed by web sessions and cookies.

Customers can upgrade their service by purchasing resources or by upgrading their service plan. For example, you can allow customers to purchase additional disk space, until they reach an upper limit — when they reach the upper limit, the customer must upgrade to a new service plan.

Marketing Engine

Service plan management
Combine resource templates to create unique billing plans with setup fees, recurring fees, and renewal fees. Establish contract lengths, grace periods, and automatic renewals.

Promotions and discounts
Create simple discounts (such as 10% off all Windows plans) or complex promotions (such as a free domain name with 12 month contract) to respond to market conditions.

Reseller support
Manage several different reseller models including: customized resale, private label resale, unbranded resale, and referral programs.

Marketing campaigns
Utilize promotion codes to track marketing campaigns and reseller discounts. Track campaign hits and orders through the provider control panel.