At Parallels, we get it. After all, we have more than 500 partners and serve more than 12 million end-users in 125 countries. We understand the trends in the hosting industry and we know that cloud services and hosting providers need the right tools and support to take advantage of revenue-generating service offerings.
For the cloud services provider, there are four ways to increase revenue and profitability: attract new customers; launch new services; upgrade existing customers to a new service level; and reduce churn through customer loyalty. Parallels products can help you grow by allowing you to rapidly integrate new services and respond quickly to your customers.
In today’s economic climate where consumers are demanding more for less, it’s critical that you strive for customer loyalty and retention—now more than ever. Offerings such as site builders, business class email, Microsoft Hosted Exchange and virtualization help keep customers and partners satisfied with your operations. Customers are looking for providers who allow access to multiple products and services from a single interface. According to Tier1 Research, "the future of hosting in the mass market is about being a one-stop shop for delivery of a wide range of hosted services."*
Look for opportunities to add services to your offerings that go beyond the typical hosting provider solutions. From including a control panel or a website builder with all your hosting plans, to adding a reseller channel or offering cloud computing, the more services you have to offer, the more you differentiate yourself from the thousands of other hosting providers — and the more you will increase your potential revenue stream.
Automation eases service portfolio expansion to help you gain entry into offering more high-revenue-generating services. From end-user control panels that make purchasing and managing cloud services unified and easy, to solutions such as hosted Exchange and SaaS, your business can scale with automation.
*T1R Analyst Philbert Shih, 1/14/2009
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