Parallels Business Consulting Services — Go-to-Market Workshop
Accelerate your time to market with Parallels two-day go-to-market workshop
Learn how to accelerate your time to market for hosting and Cloud services in this two-day, cross-departmental workshop, designed for 10-20 attendees.
At the workshop, you will:
- Learn about the hosting and Cloud services market and how it differs from your traditional markets
- Define key elements of your offerings (customer segments, channels, pricing, and more)
- Align your go-to-market strategy across all functions—marketing, sales, operations, and support
- Agree on next steps for your launch and build a shared go-to-market plan
based on the Parallels APPROACH framework:- Analysis, including opportunity sizing, competitive analysis, technology choices, and delivery model (build vs. syndicate)
- Product, consisting of a definition of your product offering
- Positioning, including your sales pitch, collateral, and how to differentiate your support experience
- Right sales bundles and messaging, including defining your bundles and pricing and learning about APS integration
- Optimum sales architecture, including lead generation, development of a sales capacity model, and alignment of sales incentives
- Activation, including establishing best practices and developing a process for rapidly bringing customers on board
- Customer support, including developing a support capacity model and addressing migration issues
- Hook with loyalty programs, addressing the development of customer loyalty programs and tools
