Everything You Need to Deliver a Cloud Store and SaaS Apps Fast

• High demand SaaS apps that SMBs want
• Turnkey business terms, help desk and license brokerage
• Bring new apps to market in days

How Parallels Automation for Cloud Marketplace Applications Benefit Your Business

Parallels Cloud Marketplace Applications are the fastest way to offer SMB customers instant, self-service access to the cloud-based SaaS applications that they want most. Meeting these customer needs will not only generate more revenue for you, but also increase the “stickiness” of your customer relationships.

Key benefits include:

• Rapid deployment. Marketplace applications include everything you need to offer your customers instant access to Cloud applications—so you can get your SaaS applications to market in days, rather than weeks or months, and start generating new revenue right away.

• Expanding catalog of high-demand Cloud applications. There are currently 10 applications that we have selected for their high-demand opportunities by small and medium businesses now. These include Symantec Norton Internet Security, StopTheHacker, KeepIt Online Backup, Unity Mobile, Attracta, Pinnacle Cart, Trustwave PCI Scanning, Persony Web Conferencing, Global Mentoring LiveCare and CloudFlare. These are just for starters, as we are continually working with ISVs to bring additional high-value offerings to this list. And because these applications are already packaged to run on the Parallels Automation platform, you can deploy them in a matter of days.

• Pre-negotiated business terms. Marketplace applications come with pre-negotiated business terms for every application, so you don't have negotiate licensing terms with each ISV individually. This approach ensures equitable wholesale pricing for you, lets you establish your own retail pricing, and further accelerates your time to market.

• Turnkey customer support. All Marketplace applications include optional support services from certified third-party support providers with worldwide 24/7 capabilities. This helps Cloud Service Providers to minimize the time and cost associated with supporting a broad range of applications in-house, gives your customers easy access to top-notch technical support, and allows you to go to market with new application offerings more quickly.

• Implementation assistance. With the help of Parallels Professional Services — including assistance with setting up your storefront, designing the user interface, and back office integration — you can implement Marketplace applications in a matter of days and start generating additional revenue right away.

• Ability to add hundreds of additional APS applications. In addition to the applications offered via Parallels Cloud Marketplace, with their pre-negotiated business terms and support, you can also offer hundreds of additional applications enabled by the Application Packaging Standard (APS) via your branded storefront. This standard automates provisioning, configuration, billing, and support for Cloud applications, making it easy to add new offerings to your portfolio.

• Self-service ordering. Because Parallels Cloud Marketplace applications are integrated with Parallels Automation, your customers can easily order and pay for Cloud applications themselves, saving you the time of having to fulfill orders manually.

• Instant provisioning. Marketplace applications issue licenses automatically as soon as customers complete their orders. That's good for your customers, as it means they can start using the application immediately; and it's good for you, because it optimizes time to revenue.

• Easy management. The Parallels Automation interface gives you easy visibility into customer self-service orders and licenses, so you can readily track marketplace activity.