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From the customer's point of view, PA provides a web store with the provider's product offering and a control panel to manage subscriptions with applications and services which have been purchased through the store. An APS application may be presented in the store as a single product or as a part of a bundle with other products. Application product may include a different number of application components (APS services) as well as a set of allowed features (APS licenses) and consumption limits for internal resources (APS resources). All these components and limits can be purchased as a whole or as different parts, and by different prices as well. Considering the example with the mail application discussed above, a customer will be able to purchase one mail application with 10 mailboxes and 2 mail lists initially, where 4 mailboxes will have anti-spam/anti-virus protection and 6 won't have. At a later time, the customer will be able to buy additional mailboxes/mail lists as their need grows.
