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If you would like access to the Hosting Summit Abstracts and Presentations, please contact your Parallels representative or visit here for contact info for each Parallels office.
Thank you for attending the Parallels Summit. The PowerPoint presentations from the summit are provided below.
| 10:00 am - 4:00 pm | Invite only Golf Tournament (contact your account rep for an invitation) |
| 7:00 - 9:00 pm | Opening Networking Reception at eyecandy sound lounge sponsored by Microsoft and Intel |
| 8:30 - 9:45 am | Breakfast | |||
| 9:45 - 10:00 am | Welcome and Agenda Overview John Eng, VP Marketing, Service Provider Division, Parallels | |||
| 10:00 - 11:00 am | Opening Keynote: The Next Generation of Optimized ComputingSerguei Beloussov, Chairman and CEO, Parallels View it Online | |||
| 11:00 - 11:45 am | Morris Miller, Founder, Sequel Ventures, LLC | |||
| 11:45 am - 12:00 pm | Break | |||
| 12:00 - 12:40 pm | Speaker from IBM: Bernie Meyerson, IBM Fellow, Vice President, Chief Technologist, Systems & Technology Group | |||
| 12:40 - 1:05 pm | Speaker from Intel: Dylan Larson, Director of Platform Technology Initiatives, Intel |
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| 1:05 - 2:05 pm | Lunch Break | |||
| Service Provider | Enterprise IT | Industry | Technology | |
| 2:05 - 2:50 pm | Cloud Computing Business Models(Antonio Piraino, Senior Analyst, Managed Hosting, Tier1) |
Transforming the Enterprise: IT as an Internal Service(Mike Sharp, Platform Engineering from Intuit) |
Differentiating Your Business Through Mac OS X Server Hosting — A MediaTemple Case Study (Douglas Brooks, Product Manager, Apple) Domain Names and Web Hosting in 2009 and Beyond(Adam Eisner, OpenSRS Product Manager) |
Why choose APS?(Ed Anuff, GM of Movable Type, Six Apart, Diarmuid DaltĂșn, Head of SaaS and Integration, 1&1 Internet AG, Soeren von Varchmin, Vice President SaaS, Parallels) |
| 2:50 - 2:55 pm | Break | |||
| 2:55 - 3:40 pm | Maximize Partnership Success with the Parallels Brand(Kerstin Demko, Manager, Global Channel Marketing, Nils Hueneke, Director Hosting Sales and Managing Director and Mike Riolo, VP Sales Service Provider Division) |
Parallels Virtualization Containers Best Practices: Ongoing Management: Updates, Monitoring and More(Alec Istomin, Sr. Sales Engineer) |
One thing you can do today and increase ARPU tomorrow with Keepit.com Online Desktop Backup(Frederik Schouboe, President Keepit.com) 11 Simple Things You Can Do Next Week to Make More Money Selling SSL(Robert Angus, Product Marketing Manager, VeriSign Inc.) |
Adding new Cloud services to your Parallels Infrastructure using the Application Packaging Standard (APS)(Ilya Baimetov, Director of Technology, SaaS) |
| 3:40 - 4:00 pm | Break sponsored by ePages | |||
| 4:00 - 4:45 pm | Into the Clouds with the Parallels Automation SaaS Module for higher ARPU(Rafael Laguna de la Vera, Open-Xchange AG, CEO, Pat Correia, Senior Marketing Manager SaaS and APS, Parallels) |
Virtualization Super Story: Oregon City School District Cuts IT Budget 60% (Micah Baker District Technology Coordinator Oregon City School Districts) |
(Neil Kelly, Director of Strategic Alliances, AMD) (Raymond Miles, VP of Engineering, ZT Systems) |
Parallels Virtualization Roadmap Update(Nick Dobrovolskiy, VP of Product Development, Parallels) |
| 4:45 - 4:50 pm | Break | |||
| 4:50 - 6:00 pm | Weathering the Storm: Finding Silver in the Clouds (Panel: Morris Miller, Founder, Sequel Ventures, LLC / Andreas Gauger, Founder, 1&1 / Bernie Meyerson, IBM Fellow, Vice President, Chief Technologist, Systems & Technology Group / Bill McNee, President and CEO, Saugatuck Technology) |
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| 7:00 - 10:00 pm | Parallels Plesk Panel 9.0 Launch Party at Mix Lounge sponsored by eNom and Quest | |||
Serguei will kick off Parallels Summit 2009 and help clear the foggy realm of Cloud Computing for service providers and businesses. This year’s keynote will describe Parallels’ Cloud Computing vision and how you can win in an ever-changing landscape where the Giants (Googles, Amazons, etc…) are making their name in hosted computing.
The Next Generation of Optimized Computing (11.9MB) View it Online (140MB)
Cloud computing is emerging as an exciting approach to providing dynamic IT resources in an energy efficient approach through greater consolidation and robust systems management. This talk will cover the path the computing industry has taken to this stage — from the origins of the power challenges to IBM’s innovative and holistic approach to these problems, including offerings in the cloud computing space.
IBM (11.1MB) View it Online (70MB)
Transforming your internet infrastructure is no small task. Virtualization has provided more flexible and dynamic capabilities for data center managers around the world. As Cloud Computing emerges to transform the next generation of Internet Data Centers, Intel is working to develop the next set of silicon technologies to deliver the industry’s best Physical Layer for Cloud Computing. Please join us for a "Talk in the Clouds".
The Next Generation of Optimized Computing (5.3MB) View it Online (89MB)
There has been a lot of discussion about what is and isn’t cloud computing, and about the impact of Cloud infrastructure Providers on the traditional enterprise sector. This track clarifies how Microsoft’s Azure Services Platform, Google AppEngine, Amazon Web Services, and even IBM’s Cloud services affect traditional enterprise operating models. In addition, managed hosters are not sitting idly by, and are themselves taking the bull by the horns by developing new Cloud infrastructure solutions for both their current and new customer segments.
Cloud Computing Business Models (4.7MB) View it Online (193MB)
Please join Mike Sharp, Manager, Platform Engineering, from Intuit, as he shares the experiences of Intuit as they transform the traditional enterprise into an internal ISP. Charged with making internal IT a "service provider" to the organization as a whole, Mike and his team faced some internal and business challenges as they deployed and continued to deploy Parallels Virtuozzo Containers to help them with this initiative.
Transforming the Enterprise (776KB)
The hosting market today is extremely competitive and finding and offering unique services to your customer base can be the difference between success and failure. Come to this session to see how Apple’s products and services can help you differentiate your business and retain existing customers and attract new ones.
Join Adam Eisner, OpenSRS Product Manager for domain names, as he details the business trends emerging in domain names and web hosting for 2009 and beyond. This session will provide market and competitive intelligence and an industry outlook for the next 24 months. Topics include new trends, emerging markets, new products, and how to compete against the "big guys" in web hosting and domain names.
Domain Names and Web Hosting (5.2MB)
Attend this session to hear about the Application Packaging Standard (APS) and why it works for both third party vendors and service providers as a key enabler of SaaS. Hear how Six Apart’s Movable Type product, a top APS application and one of the most popular social publishing platforms on the web, has benefited from APS. Also, get 1&1’s perspective on their successes with APS applications in their customer base and their thoughts on future directions. Finally, ask any questions you may have about APS in a Q&A session.
Why Choose APS (6.4MB) View it Online (36MB)
Parallels is rapidly becoming the biggest and best automation and virtualization provider worldwide. Come and learn about recent joint marketing programs, brand building activities and how we are building a growing global partner program. We are dedicated to helping hosting service providers be successful so come find why you should become a partner, discuss details about the program and hear about some pilot program successes and where our strategy takes us in 2009 and beyond.
Maximize Partnership Success (2.6MB) View it Online (199MB)
Deploying virtualization can be uncharted territory. Once a server is in production, optimizing the server and everyday management can be a completely new experience for the administrator. Attend this session to learn about best practices for installation, managing software updates, performance monitoring and hardware sizing. Learn about Parallels management tools that will help you to optimize and manage your deployment.
Parallels Virtualization Containers Best Practices (484KB) View it Online (142MB)
No anti-anything can ever restore a lost file. Our lives are digital and every day we run the risk of losing our photos, documents and other important files. Keepit.com Online Desktop Backup is an award winning solution that does automatic backups to a remote location. Join Keepit.com for a session where you can learn about the business opportunities with Online Desktop Backup for consumers and small businesses. Start today and increase your ARPU tomorrow.
Online Desktop Backup (2.2MB)
Forget the grand strategy talks and discard the presentation about hard-to-measure mega projects — this session is about specific, actionable tactics you can use to make money NOW. VeriSign’s partner marketing team will share with you examples of simple tasks that have delivered results time and time again in the field. These tactics are pulled from the many experiences they’ve faced in helping partners market VeriSign’s four market leading SSL product lines — VeriSign, GeoTrust, thawte and RapidSSL. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Parallels Summit to make money — and not just at the blackjack table.
11 Simple Things (1.8MB)
The Application Packaging Standard (APS) provides a standardized technology to provision, manage and integrate applications and services in computing clouds and to create a large-scale cloud computing ecosystem for delivery of a wide variety of services to businesses and consumers. This session will provide an update on the technical aspects of APS and demonstrate how to use Parallels control panels to install, package, and offer APS applications in service plans.
Adding new Cloud (1.1MB)
This session describes how Parallels Automation and the new SaaS Module gives hosting providers the ability to dramatically increase their average revenue per customer (ARPU). The session provides an overview of the new SaaS Module, it’s benefits and how it can be used to deliver third party applications to SMBs. The session also discusses the key categories of applications, provides advice on key applications to offer with an example provided by Open-Xchange, and how to market them to customers.
Into the Clouds (2.4MB) View it Online (164MB)
Join us for an overview of Parallels Server for Mac and a full case study featuring Micah Baker, District Technology Coordinator for the Oregon City School Districts. The case study will outline the evolution of the role that Apple servers has played in the school district. The study also details how deploying Parallels Server for Mac enabled the school district to drastically cut costs and use the savings to fund new IT projects such as providing Apple laptops for students. View it Online (49MB)
Virtualization is dramatically changing the way data centers are deploying servers and evaluating server performance. In this session you will learn how performance-enhancing and energy-saving features inherent in the new AMD quad-core processor are driving new levels in efficiency in virtualization directly impacting your customer experience, performance and energy efficiency.
AMD Quad-Core (1.5MB)
The Willowbrook platform from Intel (dual socket Intel Xeon Processor 5500 Series) has been optimized for the unique requirements of cloud computing. This course will highlight ZT Systems’ implementation of the key power and server management features of the Willowbrook platform including 12V power delivery, PMBus PSU, and DCMI.
Under the Hood (604KB)
This session covers the virtualization line products achievements and plans. It will present an overview of Parallels Server Bare Metal (the first product to combine hypervisor and OS virtualization technologies) and the next version of Parallels Virtuozzo Containers. A live demo of Parallels Server Bare Metal will be featured as well.
Roadmap Update (5.8MB)
This panel of hosting industry heavyweights discusses the changing landscape brought about by cloud computing, how cloud computing is transforming the traditional hosting business, what are the competitive threats, and what hosters should be doing now. Other topics include whether Amazon and Google will redefine enterprise computing, will MS be able to hold on to its developer network and Azure, and what ISVs should do now?
The fuzziness of recent discourse concerning the Cloud Computing and SaaS phenomenons has obscured the emerging ecosystem forming around these disruptive technology waves. Is this merely another Internet "gold rush" or do they represent a major transformation of the technology industry landscape? How will enterprises, large and small, take advantage of these technology waves? How will SaaS and Cloud adoption differ in various regions? What services will Cloud Computing vendors offer? How will organizations create and manage Private Clouds? Saugatuck’s Four Waves and its Cloud Ecosystem Model offer the answers to these and other puzzling questions, clearing the air on Cloud Computing and SaaS.
Blue Skies (1.1MB) View it Online (174MB)
The industry is buzzing with questions about cloud computing. How long will it be before it’s real? Are cloud providers the new hosters? What will current hosters do to adapt? This talk, by Microsoft’s Industry Director for SaaS ISVs, discusses Microsoft’s upcoming cloud computing platform Azure and explores the move to cloud computing from the point of view of what customers will actually do during these first years. Far from replacing hosters, cloud platforms will complement and extend the value that hosters provide. In the long run, strong partnerships between Cloud platform providers and hosters will be essential to the success of the cloud computing revolution.
move to the Cloud (7.9MB) View it Online (80MB)
Virtual Desktop Infrastructure or hosted desktops are all around you. VDI promises to lower the cost and complexity of provisioning, deploying and managing Windows desktop infrastructures for organizations of all sizes. A market segment that hardly existed less than two years, according to Gartner, the VDI market is expected to reach $300 Million this year and up to $2 Billion by 2013. As they look to increase their agility, efficiency and competitiveness, organizations will look to service providers to deliver a hosted workspace as a utility-like service. Desktops as a service is the next revenue frontier for service providers. Join Quest Software, the leaders in hosted desktop virtualization solutions, and learn how to differentiate your offerings in a fiercely competitive hosting market with next generation value added services. All attendees will be eligible to receive a free 20-user license of Quest vWorkspace, the award-winning desktop virtualization solution.
desktops as a service (1.7MB) View it Online (102MB)
Richard Rosenblatt, CEO and Founder of Demand Media, will present his vision of the future of social media and content and how participants in the hosting market can take advantage of this emerging opportunity. Demand Media was busy in 2008 building the infrastructure to deliver cutting edge social media tools, relevant content and active communities to its expansive network of partner sites and internally managed properties. The company’s success includes powering more than 3 billion monthly social interactions with its Pluck social media suite, becoming the largest contributor of content to YouTube, generating more than 2,000 pieces of text and video content per day through its Demand Studios content creator network, and the continued growth of its eNom registrar operations. Richard’s keynote address will outline how Demand Media’s radical approach to creating and growing web sites can now be leveraged by hosting companies, ISPs and domain name resellers to grow their businesses.
Attend this Industry Panel to discover an exciting new way to take your SaaS offerings up to the next level. See how you can utilize the Parallels Partner Marketplace as a key up-sell opportunity for your Parallels Plesk Panel customers. Hear discussions on the formation of the Parallels Partner Marketplace, it’s benefits, business model, how your business can profit from it and the Roadmap for 2009.
Parallels Partner Marketplace (2.8MB) View it Online (109MB)
With so many mission critical applications running in today’s Datacenter, failures are simply not an option. Parallels Virtuozzo Containers ensures maximum uptime of your virtual infrastructure and efficient recovery from failures by leveraging high-availability clustering and built-in backup and recovery options. Learn what scenarios are supported and how you can effectively protect for your most critical workloads.
PVC Best Practices (5.4MB) View it Online (125MB)
In today’s data intensive environment with rapid data growth, hosting companies and data centers require data protection solutions that deliver automatic, fast, and efficient backups as well as Bare-Metal Restore. This section will provide an introduction to Continuous Data Protection® (CDP) technology and an in-depth look into the new features of CDP 3.0 such as file and folder includes/excludes. The new CDP 3.0 Single Server, an easy, affordable solution for small Web hosts, will also be featured along with the announcement of CDP for SQL Server and Exchange.
Future of Disaster Recovery (2.1MB)
With the explosion of Laws, Compliance Regulations, and 85% of litigation involving email communications, the ability to offer your customers a professionally managed Compliance and Legal eDiscovery SaaS solution can provide great value. Come learn how hosting providers, via Parallels Automation, can deliver Global Relay’s leading Email Archiving & Compliance solutions to their resellers and customers to migrate, archive, store and retrieve Email, attachments, Instant Messages, BlackBerry, Bloomberg and Reuters online.
Continuity and Storage Needs (240KB)
Blogging 1.0 and social networking 1.0 are growing up. Where does Social Media go from here? This session will take a look at the past, present and future of blogging and social networking, and shows how the two are converging to provide businesses and individuals with new ways to connect with customers and community. We will also discuss how this convergence provides plenty of opportunity for hosting and SaaS providers alike.
Continuity and Storage Needs (10.8MB)
As IT organizations seek to streamline costs and operations, they find potential areas of IT services that can be automated. Automation makes IT staff more productive allows them to focus on more valuable tasks. Join Oleg Shaikhatarov (Program Manager for Parallels Automation) from Parallels and our customer Dan Germain the CTO of Cobweb as we explore how using Parallels Automation can simplify your email and collaboration operations.
Automating Email (6.7MB)
Sarito Corporation, a developer of SaaS applications for the International Web Hosting marketplace and their SMB clients, is proud to have developed a private labeled advanced user interface for Parallels’ standard webmail solution for the Plesk Panel release V9.0. Available on all versions of Plesk, Sarito’s HordeSkinsPlus ("HSP") looks feels and navigates like Parallels Plesk and allows clients with "one click" to automatically upgrade their Webmail to their private brand, managing webmail from the Plesk control panel on a server, client or domain basis.
Advanced SaaS Web Email (4.4MB)
With Cloud Computing becoming a huge trend, business customers are realizing that they can run many of their applications directly on the internet, the most obvious ones being business websites and online stores. ePages has enabled a number of leading internet service providers across the globe to run thousands of these solutions in a hosted environment, that can be managed and controlled from a single and intuitive back office. This session covers some of the e-commerce trends that are driving this business-model forward.
Cloud Commerce (19.2MB)
This session covers Parallels Automation — a modular automation platform that provides a broadest automation offering and allows fastest time-to-market. Learn how the product built by a team of experienced developers with a hundreds of man-years of expertise can help you to be more competitive by rapidly increasing the number of value-added services and reducing costs by automating all aspects of your business. Hundreds of the service providers from medium-size hosters to a large telcos have switched from their in-house automation systems to the Parallels Automation. Why haven’t you?
The ’cloud-rush’ of players proliferating the market is creating customer confusion and greater competition for service providers. This session will identify how service providers should package, price, promote and position their cloud-computing solutions to survive and prosper in this rapidly evolving market.
Virtual Desktop Infrastructure is quickly becoming one of the hottest topics in IT. Serving desktops from a centralized, secure server infrastructure has many benefits, and Parallels Virtuozzo Containers is particularly well-suited for these deployments. An important part of a VDI solution is the user experience. Paul Ghostine from Quest will share how its vWorkspace makes the transition to VDI seamless for the end user.
Virtual Desktop Infrastructure (1.9MB) View it Online (102MB)
Spam has become a huge problem for Hosting Companies, causing unplanned management time and increased costs. Current solutions are either too difficult to manage, too expensive or use an interface that detracts from the Hosting Company’s brand. In this session Cloudmark will introduce CloudFilter email security solution, which enables Hosting Companies to provide a branded premium email security service, eliminate infrastructure and operational costs while still fostering their customer relationships.
Next Generation Email Security (1.3MB)
Open Source Software is the backbone of Mail and Web services, which have driven the proliferation of the Internet to 150 million web sites and 1.6bn hosted email accounts. This presentation explains, why Open Source Software will be the major driver of new SaaS offerings that will help all players in the food-chain: the software makers get a business model that works, the service providers (Hosters, Teclos, Carriers, Internet Companies) get higher volume and value offerings to sell to their customers — who get the cheap, ubiquitous communication tools that they desire.
Increasing Communication Drives (11.9MB)
This session cover key capabilities and benefits of using Parallels Virtual Automation to automate management of heterogeneous virtualized infrastructure. It also covers product roadmap as well as long-term strategy of Parallels Automation product line evolution. Furthermore, this session will provide online demo of upcoming release of Parallels Virtual Automation 4.5 with transparent support of hypervisor-based and OS-level virtualization technologies.
This session describes how companies can improve operations and business processes by implementing Parallels Business Automation (PBA) — a fully automated business support system (BSS). More than just billing, PBA delivers an integrated workflow including domain registration, fraud checking, payment processing, and customer service tools. The session also includes a presentation of the latest release PBA 4.4 and a preview on the current roadmap.
Build vs Buy (2.5MB) View it Online (151MB)
Well, it’s happened: Macs have overtaken PCs as the preferred computer for business. But what about software compatibility or Windows-only files? Discover how Parallels Desktop for Mac enables IT departments to let users access the software they need on the computer they want, while maintaining business requirements. In addition, attendees will get to purchase a discounted copy of Parallels Desktop 4.0 for Mac!
How to Get a Mac (7.4MB) View it Online (37MB)
Mr. Hardy will discuss exciting new opportunities related to SmarterTools and Parallels for the shared, dedicated, and VPS hosting markets. Topics will include: the new Plesk 9 initiative with SmarterMail to increase value and lower email costs for hosting companies, SmarterTools products and APS, bundling software and services to increase customer acquisitions without increasing costs, and more. This fast-paced and informative session will conclude with a brief question and answer period and a drawing for an exciting, street-legal scooter (details available at the SmarterTools booth or at: http://www.smartertools.com/company/events/parallels-summit-2009.aspx).
SmarterTools and Parallels (2.4MB)
Email and collaboration are old news. Unified communications — integrated email, telephony, voicemail, instant messaging — is the next step for millions of businesses. It is also a huge opportunity for hosting providers, with very high ’stickiness’ and ARPU as high as $50 per month. This session will look at the opportunity for hosters and what it takes to offer unified communications as a hosted service.
Beyond email and collaboration (1.2MB)
Parallels Panel SMB Edition delivers ease of use for those who are running Parallels Plesk Panel for their own needs. APS Standard 1.1 enhancements deliver business applications to the end users’ fingertips. We will also go over Parallels Plesk Panel roadmap showing its leadership as the Complete and Profitable shared hosting solution. The session will then continue into the overview of upcoming hosting features widening the application areas of the product.
Parallels Plesk Panel (4.6MB)
The web hosting market is extremely competitive, and building market share is tougher than ever. This presentation will explore and evaluate various internet marketing strategies relevant for hosting companies to help increase traffic and sales. Discussion topics will include search engine optimization, social media marketing, pay-per-click advertising, and affiliate marketing.
Search Engine Optimization (356KB) View it Online (196MB)
IT organizations are increasingly being asked to be more strategic and proactive in their roles. A majority of companies are trying to quantify the costs of IT so that they may be aligned and correlated with business objectives. Some larger companies are moving to IT as an internal service provider, charging back for its services. Whatever the challenge, Parallels Automation is able to help IT organizations get a very clear picture of what IT services cost to deploy and manage.
Chargeback and Billing (5.7MB)
Parallels Plesk Billing 6.0 is the first truly Easy, Profitable and Complete billing automation solution for the small shared hosting market. Learn how this product can help you win the ever changing battle for market share. We will focus on recent developments and the road map of features being considered ahead. We will also focus on bringing the cloud lower to the ground and making full business automation a practical reality.
Parallels Plesk Billing (444KB)