How Are Companies Addressing the Growing macOS Market Share?


As of November 2020, macOS holds a 7.31% share of the operating system (OS) market, compared to 5.79% almost two years ago. Over the same period, Windows’ share of the market saw a more than 3% decline.[1] It’s likely that the increasing use of Mac devices in business may have helped fuel this growth. For example, IBM revealed in late 2018 that it added over 277,000 Mac devices as well as iOS devices to the 130,000 Mac fleet already in place across its offices worldwide.[2] Apple has also partnered with several major companies in recent years as it pushed to expand its share in the enterprise market.

Apple mostly focused on consumer sales in past years. When it released its mobile devices, these proved to be highly popular not only among consumers but also for enterprise customers. Apple leveraged this popularity to push the use of Mac in business. These partnerships with IBM, Deloitte, HP Enterprise, Cisco and CDW (among others) helped establish the company’s reputation as an enterprise hardware vendor.

If there’s one challenge to using Mac in business, it’s that they are more expensive than PCs. For example, the MacBook Pro 13[3] is easily $500-600 more expensive than a comparable Dell Latitude.[4]  However, more and more companies are realizing that there are extensive cost benefits that can be derived from deploying the traditionally reliable Mac in business.[5] For example, it has been estimated that IBM saves $270 in support costs per Mac compared to a Windows PC.[6]

With expensive Mac computers more than making up for their costs in terms of lower support costs, another major challenge is the costs involved in migrating corporate IT environments from Windows PCs to Mac. In addition, potential migration costs more than doubles when the software that runs on these machines is counted.

Organizations running Windows applications can leverage their existing hardware through the use of Parallels® Desktop for Mac Business Edition. Parallels Desktop not only allows Windows applications to run seamlessly on Mac computers, but it can also run Windows side by side with macOS—without needing to reboot every time a user needs Windows. Other features include a unified volume license key, centralized administration, and advanced security.

Learn more about Parallels Desktop Business Edition by downloading its datasheet or taking it for a free trial.

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