Cookie and Tracking Tool Notice
This information supplements the Parallels Privacy Statement.
Information Gathering Tools
On its corporate website at www.parallels.com (and associated sub-domains), Parallels International GmbH (“Parallels”, “us”, and “we”) implements a number of industry standard information-gathering tools, such as cookies, LocalStorage, and web beacons, to collect information about your use and interaction with our websites (“Interaction Information”). As described more fully below, we and our partners use these tools to analyze trends, administer our websites, track users’ movements around our websites, serve targeted advertisements, and gather demographic information about our user base as a whole. This notice describes the types of Interaction Information collected our websites and how we may use it.
If you want to change your user settings on how we process your Interaction Information, you can do so at any point in time by accessing our consent management solution here. There you can grant or revoke your consent to having your Interaction Information processed for non-essential purposes and you can view the exact domain and lifespan for each cookie or other tracking mechanism.
Cookies
Parallels uses cookies on our websites for a variety of useful purposes. We use cookies to collect Interaction Information from a visitor to a website and transfer this information to the visitor’s computer or device. We use cookies to analyze web traffic, adapt services, content, and advertisements, to measure the effectiveness of advertising campaigns, and to promote the confidence in and security of our websites. We also use cookies to distinguish one user from another and, in conjunction with the log files from our web server, and to calculate the total number of visitors to our websites. This Interaction Information data helps us to obtain the feedback required for constantly improving our websites and to better serve all users.
Because cookies only recognize information related to your computer or device, like your web browser type and version and IP address, we cannot personally identify you from the cookies we collect unless you also choose to identify yourself to us, such as by responding to an ad or promotional offer, purchasing our software, or filling out a web form (such as a “Sign Up” form to join our mailing list) or have otherwise previously identified yourself to Parallels, you remain anonymous to us.
Parallels uses both session cookies and persistent cookies. Session cookies exist only for the duration of a single visit to a website. They disappear from your computer or device when you close your browser or turn off your computer. Persistent cookies stay on your computer or device after you close your browser or turn off your computer or device. LocalStorage functions essentially like a persistent cookie, with slightly greater storage capacity. Because cookies are stored on your own computer or device, you are always free to set your browser to decline them and you can delete them from your device. However, if you do so, you may find that some web pages do not work smoothly or that your ability to use certain features or functions of our websites may be limited.
The table below describes the different types of cookies used by Parallels on its websites and your options for managing your devices’ cookie settings:
| Type of Cookie | Description | Managing Settings |
| Required cookie | Required cookies enable you to navigate Parallels’s websites and use its features, such as enabling single sign-on and Parallels’s Your Account functionality. If you have chosen to identify yourself to Parallels, we may place on your browser cookies containing an encrypted, unique identifier, which allows us to identify you when you are logged into our website and to process your online transactions and requests. |
Because required cookies are essential to operate Parallels’s websites, you cannot opt out of these cookies. |
| Functionality cookie | Functionality cookies enable our websites to remember information you have entered or selections you have made (such as your email or your country) and provide enhanced, more personal features. Functionality cookies may also be used to improve how our websites function and perform, to enhance and customize your interactions with the Company, and to help us provide you with more relevant messages, including marketing communications. These cookies collect information about how visitors use our websites, including which pages visitors go to most often and if they receive error messages from certain pages. Parallels may use its own technology or third parties to analyze trends, administer our websites, track users’ movements around our websites, and to gather demographic information about our user base as a whole. We also use these providers for re-targeting: we and our service providers gather the information about your activities on website and other sites in order to provide you advertising based upon your browsing activities and interests. Parallels and our third-party partners may also utilize HTML5 local storage or flash cookies for these purposes. Flash cookies and HTML5 local storage are different from browser cookies because of the amount of data, type of data, and means of storage of data. We also use flash cookies, to store your preferences or display content based upon what you view on our website to personalize your visit. |
To access our consent management solution click here. To learn more about how to control cookies using your browser settings click here. To learn how to manage privacy and storage settings for flash cookies click here. |
| Targeting or advertising cookie | We may use cookies delivered by third parties to show you ads for Parallels products and services that we think may interest you on any devices you may use and to track the performance of these ads. These cookies remember information such as which browsers have visited our websites. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after Parallels receives it. Parallels also uses third-party advertising networks that collect IP addresses and other information from web beacons (see below) on our websites, from emails, and on third-party websites. Ad networks follow your online activities over time and across different sites or other online services by collecting Interaction Information through automated means, including through the use of cookies. These technologies may recognize you across the different devices you use, such as a computer, smartphone, or tablet. Third parties use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other websites or mobile apps on any of your devices. This process also helps us manage and track the effectiveness of our marketing efforts. The third parties Parallels partners with to provide certain features on our websites or to display advertising based upon your browsing activity use flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of data, type of data, and method of storing data. |
To access our consent management solution click here. We use Google AdWords & Google Remarketing-related cookies to allow users who have already visited our websites and are interested in our Products to be addressed again through targeted advertising on the pages of the Google partner network. You can disable Google's use of cookies for these purposes by visiting https://www.google.de/settings/ads. Both services are subject to the Google privacy policy available at http://www.google.com/intl/de/policies/privacy/. We use Bing Ads cookies, which enable Microsoft to track your usage across multiple devices in order to display personalized advertising on or in Microsoft Web pages and apps. You can disable this behavior at http://choice.microsoft.com/de-de/opt-out. For more information about Bing's analytics services, visit Bing Ads (https://help.bingads.microsoft.com/#apex/3/de/53056/2). We use the technologies of Criteo SA to process aggregated and pseudonymized information about the surfing behavior of website visitors is collected and stored for marketing purposes. This data is stored in cookies on the visitor's computer. Criteo uses an algorithm to analyze the surfing behavior recorded in this way and can then display targeted product recommendations as personalized advertising banners on other websites (so-called publishers). The data is pseudonymized for us and is not used by us to personally identify you as a visitor to our websites. The collected data is only passed on to Criteo for retargeting purposes. The data is stored at Criteo for a period of 13 months. We act as joint controllers with Criteo for this processing. Upon request, we will provide you with the essence of the joint responsibility agreement between us and Criteo. You may object to this processing by clicking on the following link (if on mobile device, please click here). An opt-out cookie will be placed on your device to prevent the future collection of your data when you visit these websites. If you delete your cookies, this link must be clicked again. For more information about the technology used, please refer to the Criteo GmbH privacy policy. (www.criteo.com/us/privacy-policy) To learn more about the above and other advertising networks and your ability to opt out of collection by certain third party, please visit the opt-out pages of the Network Advertising Initiative, here, and the Digital Advertising Alliance, here. To learn how to manage privacy and storage settings for flash cookies click here. Various browsers may offer their own management tools for removing HTML5 local storage. |
Google Analytics and Google Tag Manager
On our websites, we use Google Analytics and Google Tag Manager, which uses cookies about your use of our websites that is generally sent to and stored on a Google server in the USA. Within the EU, your IP address will be shortened by Google on our websites, before being sent to Google’s servers. For this purpose, we have implemented Google supported ways to anonymize collection of IP addresses. You can prevent the collection of the data generated by the cookie related to your use of our websites by Google, as well as the processing of these data by Google, by accessing our consent management solution or downloading and installing the browser plugin available via the following link: https://tools.google.com/dlpage/gaoptout. For more information on Google’s terms of use and data protection, visit https://www.google.com/analytics/terms/us.html and https://privacy.google.com/#.
Web Beacons
Parallels uses web beacons alone or with cookies to gather information about how our customers and visitors use our websites and interact with emails from us. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, Parallels may place web beacons in marketing emails so that we are notified when you click on a link in the email that directs you to one of our websites. Web beacons help Parallels to operate and improve the content of our websites and email communications.
Log Files, IP Addresses, URLs and Other Data
Like most websites, we gather Interaction Information automatically to analyze cumulative trends and to administer our websites. This information may include your Internet Protocol (IP) address (or the proxy server you use to access the web), device and application identification numbers, your location, your browser type, your internet service provider and/or mobile carrier, the pages and files you viewed, your searches, your operating system and system configuration information, and date/time stamps associated with your usage. Due to internet communications standards, when you visit or use our websites, we automatically receive the URL of the website you came from and the website you go to when you leave our website. This information is used to analyze overall trends, to help us improve our websites, and to track and aggregate non-personal information. For example, we use IP addresses to monitor the regions our customers and visitors are located in when they visit our websites.
Sales email and presentation tracking
We sometimes use the services provided on www.clearslide.com to send sales emails or host sales presentations and online meetings. Please be aware that this service enables us to analyze the recipients’ and viewers’ behavior by tracking click rates and other interactions (e.g., the date and time you have viewed certain content or clicked a link in an email). This requires a transmission of data such as your IP address to the ClearSlide servers located in the United States of America. However, ClearSlide will process all data solely on our behalf and according to our documented instructions under a data protection agreement. We will ensure an adequate level of data protection for your data at all times by relying on ClearSlide’s Privacy Shield certification (available here) and by including EU Standard Contractual Clauses in our data processing agreement with ClearSlide. You can find further information on automated tracking and all details of the processing in ClearSlide’s privacy statement at https://www.clearslide.com/legal/privacy/. We rely on our legitimate interests to use the tracking data provided by ClearSlide to improve our marketing and sales activities and gain insights on customer preferences.
Last updated June 2020