The Company
The year 1976 witnessed not only the establishment of
Apple® but also of Target Distribution, Austria's
leading value-added distributor for Apple products. In its
beginnings, Target Distribution had nothing to do with Apple—it
focused solely on electronic components. But in 1993, Target
Distribution joined the handpicked circle of authorized Apple
distributors. This is when the company's success story really
took off. Target Distribution's business started growing
rapidly, which prompted the company to relocate to its present
location in Koblach in 2010. A staff of around 40 supplies the
Austrian IT dealer with the entire range of Apple products, as
well as a large portfolio of third-party products from vendors
including Lexmark, Microsoft, and Wacom.
Apart from selling
products, Target Distribution also focuses on customer services.
As Austria's largest independent customer service provider, the
company operates its own service centers in Koblach and Vienna,
acting as primary drop-in places for faulty Apple devices.
Alexander Huber is one of the certified Apple technicians
working there. Apart from his customer service duties, he is
also responsible for Target Distribution's entire IT
infrastructure.
The Initial Situation
Not surprisingly, a Mac® distributor does not make a
natural habitat for PCs. The staff's devices at Target
Distribution consist of around 30 iMac® and
MacBook® computers. Applications running on these
devices include the whole range of Apple office programs, as
well as the Adobe Creative Cloud applications, which are
frequently used by the marketing department.
Windows cannot be excluded altogether, however, because of the
enterprise resource planning (ERP) and customer relationship
management (CRM) solutions used by Target Distribution. The ERP
software used—WinLine from the Austrian software manufacturer
Mesonic—does not have a macOS® version. Moreover,
WinLine is designed to work seamlessly with Microsoft Office for
Windows, creating the additional need to equip at least some of
the employees with the Windows version of Microsoft Office.
To solve this issue, Alexander had several different options.
Purchasing a number of PCs was not viable. The additional
administration overhead would have been too high, and employees
would have been less than pleased to be forced to "put up" with
a PC. Two other options remained: use Boot Camp®, a
Mac utility that enables users to run either macOS or Windows at
each system boot; or employ virtualizing software and enable
users to run Windows as one of multiple different guest
operating systems on an Apple computer.
The Solution
Alexander soon discarded the Boot Camp option; it wouldn’t be
acceptable for employees to perform a reboot every time they
needed the other operating system. The virtualizing option
remained, and Alexander took a closer look at a product that was
already part of Target Distribution's portfolio: Parallels
Desktop® for Mac. This solution allows users to run
Windows and macOS in tandem—without any need to reboot. Users
can also easily move files between the two operating systems. In
addition, Alexander knew that setup, rollout, and daily use of
Parallels Desktop would be quite easy to manage. He decided on
Parallels Desktop® for Mac Business Edition as his
solution.
“Parallels Desktop is the ideal solution for our back
office.“
Alexander Huber
IT
Administrator at Target Distribution
Gert Furxer
CEO
Target Distribution
The Results
Practical experience soon showed that Parallels Desktop Business
Edition was the right decision. Setting up and configuring a
Windows virtual machine was done in a very short time, and
transferring it to other Mac computers that needed the ERP
application was also accomplished in just a few easy steps.
The Coherence Mode feature won over employees who used Parallels
Desktop Business Edition in their day-to-day work. This mode
lets Windows and macOS collaborate in such a seamless way that
they seem to be components of a single operating system. A
Windows program (such as Mesonic WinLine) is displayed next to
Mac applications on the Mac desktop, and documents from Windows
and Mac can be stored in the same folders.
Particularly efficient in its use of Mac processor resources,
Parallels Desktop Business Edition does not impact users'
productivity. Plus, it provides 128 GB of virtual memory.
According to Alexander, "Parallels Desktop is the ideal solution
for our back office. Instead of compromising our consistent IT
environment by adding some PCs because of our Windows-based ERP
system and adding to our administration overhead, we have
enabled the users in question to switch between operating
systems with just one click. All this works quite smoothly and
with no impact on efficiency. For sure, we can scarcely quantify
the financial expenditure that this solution has saved us."
