Kim Johnston

Ms. Johnston is the Vice President of Marketing for the Desktop Virtualization and Mac product lines. She is responsible for driving awareness and demand for the market leading consumer desktop virtualization product and for the entire business product portfolio selling into small, medium and enterprise businesses. She also holds the role of the leader of centralized marketing over brand, web and overall marketing operations. Prior to joining Parallels, Ms. Johnston was Vice President of Sales and Marketing Operations at Symantec Corporation where her primary directive was to enable the organization to increase productivity, extend the brand and exceed results. In this role, she worked with others to define the Symantec branded experience across the buying cycle to yield an improved perceived value and customer relationship engagement. Prior to this role at Symantec, she was the Vice President of product marketing and campaigns where she determined proven go to market plans for emerging and existing product lines. She delivered the first set of business solution messaging and the first campaign architecture that optimized the overall marketing mix across a broad product portfolio. Kim holds a bachelors degree in Mathematics/Economics from the University of California, Santa Barbara, is a member of the Chief Marketing Officer Council and a frequent speaker at industry events on best practices in marketing.