Cloud 2.0 for SMBs - rich, simple, competitive, connected. Join Birger for the opening keynote covering Parallels vision for the industry and see firsthand our latest and most innovative products that will turn vision into reality. Beyond that, Birger will discuss augmenting our products with initiatives that will provide you with the expertise and access to the ecosystem of partners you need to serve SMBs. You will hear from Parallels leaders, successful partners, and customers how they are transforming the way they do business with these products. 

How are SMBs adopting cloud services for various technology categories relative to their desired applications and IT needs? Many service providers and other technology marketers are using cloud messaging that is out of alignment with SMBs’ business drivers and concerns. In this session, noted Forrester Principal Analyst Tim Harmon will detail how hosters and other service providers can improve their profitability by tweaking their marketing, application bundles and service offerings to better resonate with the SMB cloud market.

As a senior leader of EMC's new Pivotal Initiative, former Co-President of VMware and head of its application platform business and with more than 20 years of leadership experience in enterprise software and application development, Tod’s take on disruption and opportunities in this new era will be chock-full of insight and ideas for actions you can employ in your own company.

Emily Kruger, Sr. Manager, Market Insights, Parallels

2013 SMB Cloud insights™ are in! In the past year, we've added new countries, asked new questions, and introduced deeper analysis of the SMB cloud market. Learn what has changed in the market in the past year, including new data to inform your bundling and pricing strategies. Gather the insights you need to grow your cloud service portfolio in 2013.

Dr. James Bottomley, CTO, Server Virtualization, Parallels

Many hosters who are currently evaluating moving from traditional storage to cloud storage to improve the performance and reduce the cost of their cloud offerings. This session will provide guidance on evaluating the features offered by the storage providers in the market today and help you choose the system that’s best for you.

Michael Toutonghi, CTO, Parallels & James Raquepau, Director, Technology Alliances, Parallels

In the developer track, you will learn how to develop packages to automate, provision, configure, and bill your cloud-based services using the Application Packaging Standard (APS), the leading standard for delivering cloud-based applications. APS enables developers across the cloud to take more applications to a broad service provider ecosystem faster.

Michael Toutonghi, CTO, will kick off this track and cover how to use new APS capabilities to deliver rich cloud service experiences, including leveraging the APS Service Bus to build bundles of multiple package resources, utilizing standardized single sign-on (SSO) capabilities to securely access a range of enabled cloud services, and creating enhanced user interfaces with APS custom UI control panel extensions.

John McMillan, Director, Business Consulting, Parallels

The cloud market is moving fast, and so are SMB technology and consumption trends. To win in the cloud, service providers need to determine the right services to offer including the right delivery model. Each service can be delivered in a hosted, syndicated or combined model. In this session, participants will learn five critical factors to guide these decisions along with valuable deployment lessons from Cincinnati Bell and Apptix based on their cloud business journey.

Jack Zubarev, President, Marketing & Alliances, Parallels

Participants in this session will get an overview of what Parallels Cloud Storage is, how it works, key use case and scenarios, and a look at the future roadmap for Parallels Cloud Storage.

Vladimir Grebenshikov, Unit Manager, APS, Parallels

Take your cloud offering to the next level by leveraging new capabilities to create a combination of interrelated services. Learn how to develop packages which consume or expose resources on the APS Service Bus, enabling service providers to offer feature-rich bundles with more up-sell and cross-sell opportunities.

Leslie McGuire, Director, Product Marketing, Parallels Plesk Panel, Parallels

The most effective way to maximize revenue and reduce churn is to bundle or up-sell core services with other complementary services. SMB cloud needs are very diverse and many SMBs don’t always realize all of the add-on services they need. Learn ideas and options to create integrated product suites, and the play-by-play requirements to launch new services in 2013 and walk away from this session knowing the most successful bundles to grow your business.

Kirill Korotaev, VP, Advanced Research, Parallels

Learn how Parallels Cloud Storage dramatically improves the performance and reliability of your hosted infrastructure. This session will explain the key architecture components and performance test results that demonstrate why Parallels Cloud Storage out performs any other DAS or SAN solution today.

Parallels Cloud Server is the only solution that combines cloud storage with virtualization to dramatically improve server availability and performance. Our team of experts will be on stage to answer your questions and demonstrate how Parallels Cloud Server works and operates, how a simple cluster can be created, how containers work with Parallels cloud Storage, and how it behaves under disaster scenarios.

Timur Nizametdinov, Lead Developer, APS development, Parallels

Deliver customized user experiences for your cloud service offerings. Learn how to create APS packages with enhanced user interfaces with advanced custom UI control panel extensions.

Come to the most impactful, technical two hours you’ll spend all year by attending the Parallels Plesk Panel and Parallels Plesk Automation Deep Dive Session. Delivered by Parallels engineering team, this session is for anyone from administrators to technical leads seeking the latest best practices, tips and tricks. Don’t miss out on real-world knowledge guaranteed to maximize your productivity and simplify your life. Whether you’re running one or a hundred servers, get yourself on the leading edge of running and growing your business. The Parallels Plesk Panel and Parallels Plesk Automation Deep Dive Session will take place on Tuesday, February 5, from 5:00 – 7:00 PM in Pompeian I. Beer and wine will be served.

Micro-trends and viral innovations surround us. But if you layer on our customers, competitors and corporate strategies, it becomes difficult to focus. Inspiration has become distracting. So how do we make sense of all the noise? Your creativity is probably hindered by organizational structure, uncertainty and unexploited opportunities. This keynote is not about traditional strategy. This keynote is about cutting edge frameworks and powerful ideas that will empower your organization to exploit chaos.

Stephanie Rowan, Market Development, Parallels

An explosion in the diversity of cloud service applications is prompting many questions about which services to offer and how to successfully sell them through to customers. We’ll share new insights to help you select the right products, and plan the right sales programs to maximize uptake and usage by your customers. Dan Jacobson of Sprint will share his in-market perspective about the unique challenges and opportunities of selling cloud services through a multi-channel organization.

Alex Goncharov, Sr. Director, Parallels Business Automation Standard Product Marketing, Parallels & Victor Batraev, Program Manager, Parallels

Extend your product range and grow your hosting business faster with Parallels Business Automation Standard and new add-ons.

Join Parallels Business Automation Standard experts to learn how to accelerate your business with new additions: Parallels Plesk Automation and Parallels Cloud Server. Alex will also provide a view into how we’ll be enhancing the capabilities in the coming years.

Brian Spector, CEO and Co-founder, CertiVox & Gene Myers, VP, Engineering, CertiVox

Deliver a more secure and streamlined user experience for your cloud service offering via APS. Learn how to leverage new APS standards-based single sign-on features to securely access a range of SSO-enabled cloud services, including multi-factor authentication.

Kellie Green, VP, Global Support, Parallels

Parallels vice president of customer service, Kellie Green, discusses solutions to common support challenges such as optimizing support operations through managed service options, enabling customers through knowledge transfer, and retaining retain key support talent in an increasingly competitive cloud services market. Also, find out what we are hearing from your customers - the hundreds of end-users who come to Parallels website looking for support from their service provider every day. We'll provide best practices on how to solve the common problems we've seen with superior support.

Craig Bartholomew, VP, Panel Products, Parallels

Be the first to know what we have planned for the next generation of Parallels Plesk Panel to help your hosting business save money on server costs, reduce labor cost, increase efficiency and sell more servers. We will feature our newest addition to the Parallels Panel solution stack, Parallels Plesk Automation, as well as show you the latest version of Parallels Web Presence Builder.

James Raquepau, Director, Technology Alliances, Parallels & Andy Christ, Senior Manager, Technical Alliances, Parallels

Accelerate cloud service deployments by avoiding common pitfalls in APS package development, such as having poorly aligned business models between ISVs and service provider partners. By learning what not to do, you will produce better APS packages which can leverage an additional level validation testing and standardized deployment documentation.

Parallels Business Consulting team

Leave Summit armed with knowledge and key activities to put in action when you get back to the office. Also, share your challenges with our team – our product, marketing, and support pros will be available to help address your challenges, as a group or one-on-one.

Oleg Melnikov, SVP, Automation Systems, Parallels

Oleg, Senior VP of Parallels Automation, will share how Parallels is leading the way in the hosting and cloud services market. Get an update on all of the enabled services Parallels Automation has added recently and learn about upcoming new enabled services like Hosted PBX and Microsoft Lync as well as advancements in system functionality.

Andy Christ, Senior Manager, Technical Alliances, Parallels

This session will cover APS package contents, types, licensing models and how to streamline your APS package development and QA by using advanced APS enabled debugging and testing tools. Learn how to package for specific Parallels Automation or Parallels Plesk Panel APS aspects, including DNS, FTP, Mail, API usage, and resource usage reporting.

Entrepreneur, cloud industry veteran, and Parallels founder, Serguei has helped many companies develop value and scale in a very short period of time. Based on this unique bird’s eye view of the landscape, Serguei will deliver the unvarnished truth of what is happening in our industry. Find out what he thinks are some of the smartest and dumbest moves and most transformative innovations he has seen in the hosting/cloud industry. He will share his view on what might be the next “Black Swans” that will change the IT and cloud landscape.

This light-hearted but useful session is the perfect final keynote to take us into the fun, food and drink of the Closing Reception which immediately follows. You'll have a chance to win some cash if you make it on stage and show that you know a thing or two about the hosting industry. Even if you don't make it on stage you'll get to laugh while learning many key driving factors you need to know to survive and thrive in the hosting business.

Cloud 2.0 for SMBs - rich, simple, competitive, connected. Join Birger for the opening keynote covering Parallels vision for the industry and see firsthand our latest and most innovative products that will turn vision into reality. Beyond that, Birger will discuss augmenting our products with initiatives that will provide you with the expertise and access to the ecosystem of partners you need to serve SMBs. You will hear from Parallels leaders, successful partners, and customers how they are transforming the way they do business with these products. 

How are SMBs adopting cloud services for various technology categories relative to their desired applications and IT needs? Many service providers and other technology marketers are using cloud messaging that is out of alignment with SMBs’ business drivers and concerns. In this session, noted Forrester Principal Analyst Tim Harmon will detail how hosters and other service providers can improve their profitability by tweaking their marketing, application bundles and service offerings to better resonate with the SMB cloud market.

As a senior leader of EMC's new Pivotal Initiative, former Co-President of VMware and head of its application platform business and with more than 20 years of leadership experience in enterprise software and application development, Tod’s take on disruption and opportunities in this new era will be chock-full of insight and ideas for actions you can employ in your own company.

Micro-trends and viral innovations surround us. But if you layer on our customers, competitors and corporate strategies, it becomes difficult to focus. Inspiration has become distracting. So how do we make sense of all the noise? Your creativity is probably hindered by organizational structure, uncertainty and unexploited opportunities. This keynote is not about traditional strategy. This keynote is about cutting edge frameworks and powerful ideas that will empower your organization to exploit chaos.

Entrepreneur, cloud industry veteran, and Parallels founder, Serguei has helped many companies develop value and scale in a very short period of time. Based on this unique bird’s eye view of the landscape, Serguei will deliver the unvarnished truth of what is happening in our industry. Find out what he thinks are some of the smartest and dumbest moves and most transformative innovations he has seen in the hosting/cloud industry. He will share his view on what might be the next “Black Swans” that will change the IT and cloud landscape.

This light-hearted but useful session is the perfect final keynote to take us into the fun, food and drink of the Closing Reception which immediately follows. You'll have a chance to win some cash if you make it on stage and show that you know a thing or two about the hosting industry. Even if you don't make it on stage you'll get to laugh while learning many key driving factors you need to know to survive and thrive in the hosting business.

Emily Kruger, Sr. Manager, Market Insights, Parallels

2013 SMB Cloud insights™ are in! In the past year, we've added new countries, asked new questions, and introduced deeper analysis of the SMB cloud market. Learn what has changed in the market in the past year, including new data to inform your bundling and pricing strategies. Gather the insights you need to grow your cloud service portfolio in 2013.

John McMillan, Director, Business Consulting, Parallels

The cloud market is moving fast, and so are SMB technology and consumption trends. To win in the cloud, service providers need to determine the right services to offer including the right delivery model. Each service can be delivered in a hosted, syndicated or combined model. In this session, participants will learn five critical factors to guide these decisions along with valuable deployment lessons from Cincinnati Bell and Apptix based on their cloud business journey.

Leslie McGuire, Director, Product Marketing, Parallels Plesk Panel, Parallels

The most effective way to maximize revenue and reduce churn is to bundle or up-sell core services with other complementary services. SMB cloud needs are very diverse and many SMBs don’t always realize all of the add-on services they need. Learn ideas and options to create integrated product suites, and the play-by-play requirements to launch new services in 2013 and walk away from this session knowing the most successful bundles to grow your business.

Stephanie Rowan, Market Development, Parallels

An explosion in the diversity of cloud service applications is prompting many questions about which services to offer and how to successfully sell them through to customers. We’ll share new insights to help you select the right products, and plan the right sales programs to maximize uptake and usage by your customers. Dan Jacobson of Sprint will share his in-market perspective about the unique challenges and opportunities of selling cloud services through a multi-channel organization.

Kellie Green, VP, Global Support, Parallels

Parallels vice president of customer service, Kellie Green, discusses solutions to common support challenges such as optimizing support operations through managed service options, enabling customers through knowledge transfer, and retaining retain key support talent in an increasingly competitive cloud services market. Also, find out what we are hearing from your customers - the hundreds of end-users who come to Parallels website looking for support from their service provider every day. We'll provide best practices on how to solve the common problems we've seen with superior support.

Parallels Business Consulting team

Leave Summit armed with knowledge and key activities to put in action when you get back to the office. Also, share your challenges with our team – our product, marketing, and support pros will be available to help address your challenges, as a group or one-on-one.

Dr. James Bottomley, CTO, Server Virtualization, Parallels

Many hosters who are currently evaluating moving from traditional storage to cloud storage to improve the performance and reduce the cost of their cloud offerings. This session will provide guidance on evaluating the features offered by the storage providers in the market today and help you choose the system that’s best for you.

Jack Zubarev, President, Marketing & Alliances, Parallels

Participants in this session will get an overview of what Parallels Cloud Storage is, how it works, key use case and scenarios, and a look at the future roadmap for Parallels Cloud Storage.

Kirill Korotaev, VP, Advanced Research, Parallels

Learn how Parallels Cloud Storage dramatically improves the performance and reliability of your hosted infrastructure. This session will explain the key architecture components and performance test results that demonstrate why Parallels Cloud Storage out performs any other DAS or SAN solution today.

Parallels Cloud Server is the only solution that combines cloud storage with virtualization to dramatically improve server availability and performance. Our team of experts will be on stage to answer your questions and demonstrate how Parallels Cloud Server works and operates, how a simple cluster can be created, how containers work with Parallels cloud Storage, and how it behaves under disaster scenarios.

Alex Goncharov, Sr. Director, Parallels Business Automation Standard Product Marketing, Parallels & Victor Batraev, Program Manager, Parallels

Extend your product range and grow your hosting business faster with Parallels Business Automation Standard and new add-ons.

Join Parallels Business Automation Standard experts to learn how to accelerate your business with new additions: Parallels Plesk Automation and Parallels Cloud Server. Alex will also provide a view into how we’ll be enhancing the capabilities in the coming years.

Craig Bartholomew, VP, Panel Products, Parallels

Be the first to know what we have planned for the next generation of Parallels Plesk Panel to help your hosting business save money on server costs, reduce labor cost, increase efficiency and sell more servers. We will feature our newest addition to the Parallels Panel solution stack, Parallels Plesk Automation, as well as show you the latest version of Parallels Web Presence Builder.

Oleg Melnikov, SVP, Automation Systems, Parallels

Oleg, Senior VP of Parallels Automation, will share how Parallels is leading the way in the hosting and cloud services market. Get an update on all of the enabled services Parallels Automation has added recently and learn about upcoming new enabled services like Hosted PBX and Microsoft Lync as well as advancements in system functionality.

Michael Toutonghi, CTO, Parallels & James Raquepau, Director, Technology Alliances, Parallels

In the developer track, you will learn how to develop packages to automate, provision, configure, and bill your cloud-based services using the Application Packaging Standard (APS), the leading standard for delivering cloud-based applications. APS enables developers across the cloud to take more applications to a broad service provider ecosystem faster.

Michael Toutonghi, CTO, will kick off this track and cover how to use new APS capabilities to deliver rich cloud service experiences, including leveraging the APS Service Bus to build bundles of multiple package resources, utilizing standardized single sign-on (SSO) capabilities to securely access a range of enabled cloud services, and creating enhanced user interfaces with APS custom UI control panel extensions.

Vladimir Grebenshikov, Unit Manager, APS, Parallels

Take your cloud offering to the next level by leveraging new capabilities to create a combination of interrelated services. Learn how to develop packages which consume or expose resources on the APS Service Bus, enabling service providers to offer feature-rich bundles with more up-sell and cross-sell opportunities.

Timur Nizametdinov, Lead Developer, APS development, Parallels

Deliver customized user experiences for your cloud service offerings. Learn how to create APS packages with enhanced user interfaces with advanced custom UI control panel extensions.

Brian Spector, CEO and Co-founder, CertiVox & Gene Myers, VP, Engineering, CertiVox

Deliver a more secure and streamlined user experience for your cloud service offering via APS. Learn how to leverage new APS standards-based single sign-on features to securely access a range of SSO-enabled cloud services, including multi-factor authentication.

James Raquepau, Director, Technology Alliances, Parallels & Andy Christ, Senior Manager, Technical Alliances, Parallels

Accelerate cloud service deployments by avoiding common pitfalls in APS package development, such as having poorly aligned business models between ISVs and service provider partners. By learning what not to do, you will produce better APS packages which can leverage an additional level validation testing and standardized deployment documentation.

Andy Christ, Senior Manager, Technical Alliances, Parallels

This session will cover APS package contents, types, licensing models and how to streamline your APS package development and QA by using advanced APS enabled debugging and testing tools. Learn how to package for specific Parallels Automation or Parallels Plesk Panel APS aspects, including DNS, FTP, Mail, API usage, and resource usage reporting.