Parallels
September 23 – 25, 2011 at Shangri-La Rasa Sentosa Resort, Singapore

Marketing Master Class

NEW! Marketing Master Class (with practical guidance from the 2011 Parallels SMB Cloud Insights): Engaging your prospects and customers effectively makes the difference between making money and being profitable, or just burning it. If you don’t reach prospects, make them into customers, and keep them, your competition will.

Find out about the Asian SMB trends, behaviors, and opportunities. Understand how to benefit from these opportunities and how to make the right choices on where to focus for the best results. Learn how to deliver effective customer engagements that create demand and reduce churn by building your brand with social media on Facebook, Twitter, or Sina Weibo, online marketing, viral marketing, and even how to reach the 1M viewer mark on YouTube or YouKu! Learn how to affordably offer our broadest range of services, driving the highest margin, at all an affordable cost.

Winning the Cloud race in Asia Pacific

For all players in the Asia/Pacific market, cloud services brings with it significant changes and opportunities for customers, vendors, and partners. This presentation reviews some of the overall changes for partners that may be coming in a cloud-based business model, particularly the changes brought on by the challenges of efficiently managing a hybrid cloud environment. The future of the partner business model in the future cloud world is in question. It is very likely that much future business will be transacted directly in the years ahead, especially on the business applications side. Some infrastructure resale (e.g., security, storage, etc.) will go through those select partners that can add value in terms of hosting, managed services, and billing (e.g., managed services providers, telecom companies, global systems integrators). But what's the role of the traditional partner, given that there will be far less traditional resale with the 'as-a-service' element of the cloud model? Whatever the uncertainty that cloud brings, there is a promise of new opportunities for those vendors and partners which are ready for this disruptive set of technologies.



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