Summit Agenda
The Parallels Summit is a three day event that features in-depth technical, business and product sessions that will focus on Cloud Computing, Software-as-a-Service (SaaS), Automation, and Virtualization.
At the Parallels Summit 2010, you will gain strategies for transforming your IT infrastructure into the Cloud and discover the best practices to utilizing the full potential of your technology.
Parallels Summit 2010 Agenda
| 4:00 pm – 5:30 pm |
Clouds with a 100% chance of Profits by Partnering with Parallels
(Jack Zubarev, Service Provider Worldwide, Parallels; Jason Frisch, President, Tsukaeru.net Co., Ltd.; Sal DiPiazza, President and CEO Exchange My Mail Inc.) |
| 5:00 pm – 7:00 pm | Exhibition Hall Opens |
| 7:00 pm – 9:00 pm | Welcome Reception Poolside |
| Time and Track: | back to full Agenda ^ 4:00 pm – 5:30 pm / Service Provider Track |
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| Speaker: |
Jack Zubarev, Service Provider Worldwide, Parallels; Jason Frisch, President, Tsukaeru.net Co., Ltd.; Sal DiPiazza, President and CEO Exchange My Mail Inc. |
| Abstract: | The cloud services market is growing rapidly and is forecasted to be 9% of all IT spending by 2012. This is an exciting time to be part of the cloud movement with tremendous growth and profit potential. Parallels is a worldwide leader in cloud enablement software. Our products and solutions can help you accelerate new services, make existing services better, and cut costs. Join us for this special orientation to Parallels and how we can help you make your mark and profit from the cloud. |
| 8:00 am – 9:00 am | Breakfast | ||||||||
| 9:00 am – 9:05 am | Welcome | ||||||||
| 9:05 am – 9:45 am | Public clouds trends (Melanie Posey, Research Director, Hosting & Telecom Markets, IDC) | ||||||||
| 9:45 am – 10:45 am | Opening Keynote (Serguei Beloussov, Chairman and CEO, Parallels) | ||||||||
| 10:45 am – 11:00 am | Break | ||||||||
| 11:00 am – 11:40 am | The New Face of Hosting (John Zanni, General Manager, Worldwide Software + Services Industry, Communications Sector, Microsoft Corporation) | ||||||||
| 11:40 am – 12:20 pm | Keynote (Fran Rosch, Senior Vice President Authentication Product Management, VeriSign) | ||||||||
| 12:20 pm – 12:40 pm |
Keynote
(Shawn Colo, Co-Founder and Head of M&A, Demand Media/eNom; Liam Eagle, The Whir) |
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| 12:40 pm – 1:55 pm | Lunch | L a b s & E x h i b i t i o n H a l l | |||||||
| 1:55 pm – 2:35 pm |
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| 2:35 pm – 3:15 pm |
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| 3:15 pm – 3:35 pm | Break | ||||||||
| 3:35 pm – 4:15 pm |
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| 4:15 pm – 4:25 pm | Break | ||||||||
| 4:25 pm – 5:05 pm |
Cloud Business Models Panel (Antonio Piraino, Vice President & Research Director for Tier1 Research; Yong Lee, Director, GoDaddy; Ditlev Bredahl, CEO, UK2Group; Jack Zubarev, Parallels) |
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| 5:00 pm – 6:30 pm | Exhibition hall | ||||||||
| 7:00 pm – 9:00 pm | Evening networking at La Cote | ||||||||
| 9:00 pm – 11:00 pm | Evening Event at LIV Nightclub |
| Time and Track: | back to full Agenda ^ 9:05 am - 9:45 am / Business Track |
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| Speaker: | Melanie Posey, Research Director, Hosting & Telecom Markets, IDC |
| Abstract: | Public clouds trendsCloud computing promises to reinvigorate growth, and open up large new opportunities in the global IT market. Just as important, it is also driving major restructuring and transformation on both the customer and supplier sides of the market. What is "cloud" and how does it change the game for service providers? In this session Melanie Posey, Research Director of Hosting and Telecom Markets at IDC, discusses a framework for service providers to think about how they can profit from the evolution toward public cloud models for the delivery and consumption of infrastructure and applications. Service providers can run a number of plays in the cloud game to optimize existing value propositions and create new ones. Ultimately, the public cloud will change the way that businesses acquire and access IT and application resources. For SMBs in particular, services providers will serve as a key partner on the journey into the cloud. |
| Time and Track: | back to full Agenda ^ 11:00 am – 11:40 am / Keynote |
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| Speaker: | John Zanni, General Manager, Worldwide Software + Services Industry, Communications Sector, Microsoft Corporation |
| Abstract: | The New Face of HostingSeveral technology trends are turning into compelling options for your customers: virtualized infrastructure, SaaS, cloud, remote management, unified communications and collaboration. When taken together, these trends speak to an accelerated emergence of one might call “location-independent IT”. Standing at the dawn of a bold new opportunity, hosting providers who can evolve into one-stop-shops for their customers are uniquely positioned to capture more markets, more customers, and more dollars. Find out how this is different than IT outsourcing and prepare to do business the new way: building the right services, sourcing raw capacity, and building solid partnerships. |
| Time and Track: | back to full Agenda ^ 11:40 am – 12:20 pm / Keynote |
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| Speaker: | Fran Rosch, Senior Vice President Authentication Product Management, VeriSign |
| Abstract: | Security in the Cloud: Challenges and TrendsOrganizations continue to expand the use of the Internet and are relying more and more on new forms of cloud computing to achieve their business goals. Implementation of these technologies introduces several challenges related to consumer trust, identity management, account authorization and user authentication. Businesses need to thoroughly understand all of these challenges prior to launching new cloud initiatives and should deploy appropriate technologies to ensure their sites and services are trusted by their users and they can protect the data and identity of their constituents. A new approach to security and identity is required to ensure the continued growth and success of Internet-based services and cloud computing. Fran will discuss some of the industry trends and potential solutions related to these critical issues. |
| Time and Track: | back to full Agenda ^ 12:20 pm – 12:40 pm / Keynote |
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| Speaker: |
Shawn Colo, Co-Founder and Head of M&A, Demand Media/eNom; Liam Eagle, The Whir |
| Abstract: | During this keynote discussion, we plan to mix up the format with an on-stage conversation between Shawn Colo, co-founder of Demand Media and Liam Eagle, editor of the WHIR. The discussion will cover Internet trends for 2010 and specifically Demand Media’s strategy for content and social media. As the parent company of eNom, Shawn and Liam will discuss how content and social media will continue to transform the domain name and hosting business. We look forward to seeing you there! |
| Time and Track: | back to full Agenda ^ 1:55 pm - 2:35 pm / Business Track |
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| Speaker: |
Pat Correia, Senior Marketing Manager, Parallels Ryan Elledge, Chief Operating Officer, Codero Diarmuid Daltún, Head of SaaS and Business Development Hosting, 1&1 Internet, Inc. Phil Worms, Director, Corporate Communications, iomart Group plc Sören von Varchmin, Vice President Sales, ePages GmbH Bryan Goode, Vice President, Business Development, Parallels |
| Abstract: | Profiting from Software as a Service PanelAll Parallels Partners need to offer cloud based services to stay competitive in today’s environment. Did you know you can offer your small business customers a number of money making commercial applications? This Software as a Service Industry Panel, moderated by Pat Correia, Sr. Marketing Manager of Parallels, will discuss how Service Providers and third party application vendors can work together to offer software applications that small businesses need. You will hear from Parallels Partners and Application Vendors on how the SaaS delivery model is working for them, what types of Applications are available now, what ISVs can do to help Providers be successful and what Service Providers should do to sell Applications for profiting in the Cloud. |
| Time and Track: | back to full Agenda ^ 1:55 pm - 2:35 pm / Technical Track |
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| Speaker: | Amir Sharif, Vice President, Virtualization Products, Parallels |
| Abstract: | Best Practices with VirtualizationThis session will providing a overview of the virtualization market and how it will evolve in the coming years. Parallels current product suite and product development roadmap will be presented in the context of the direction of the virtualization space. Finally, this presentation will clarify how Parallels products are enabling customers and partners to take full advantage of the coming trends and to optimally position themselves to maximized growth and superior business performance. |
| Time and Track: | back to full Agenda ^ 1:55 pm - 2:35 pm / Industry Track |
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| Speaker: | John Rolls, Virtualization Expert, Quest Software Inc. |
| Abstract: | Desktop as a Service — what, why and how?The buzz around VDI, desktop virtualization, the cloud and Desktop as a Service (DaaS) is growing into a deafening roar, but what does it all mean, and how can it be achieved practically and economically? Jon will outline some of the definitions of DaaS, the methods used to deliver desktops from “the cloud”, and the costs/advantages/disadvantages of each. Calling on experience of working directly with some of the first Service Providers offering DaaS, Jon will cover some of the gotchas and pitfalls you need to consider to ensure success. |
| Time and Track: | back to full Agenda ^ 1:55 pm - 2:35 pm / Industry Track |
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| Speaker: | Greg Fegan, VP of Sales, Novell |
| Abstract: | Cloud Security ServiceIt is not news anymore that Cloud Computing is going to create a fundamental shift in enterprise IT spending. But how much of that pie will you be able to get? How soon will that happen? How can you differentiate your offering and gain more of that new business? Join Greg Fegan, VP of Sales for Novell Cloud Security Service to discuss how a hosted security offering can help generate more demand for you. |
| Time and Track: | back to full Agenda ^ 1:55 pm – 2:35 pm / Industry Track |
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| Speaker: | Tim Mueting, Product Manager, Virtualization Solutions, AMD |
| Abstract: | Building a Scalable and Power Efficient Cloud Computing InfrastructureOne of the challenges facing service providers is building a virtualized server infrastructure that delivers efficient price, performance, density, and power requirements. AMD has lead the industry in developing virtualization and power features for x86-based computers needed for today’s emerging cloud clusters. This session will discuss processor and related software innovations that will help you reduce power and cooling costs, improve your performance and maximize your investment |
| Time and Track: | back to full Agenda ^ 1:55 pm – 2:35 pm / Industry Track |
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| Speaker: | Roderick Strand, Global Business Development, Hosting and Cloud, HP |
| Abstract: | Taking a holistic approach to power and cooling issuePower and cooling has become a hot topic with hosting providers. Providers are finding it an increasingly difficult challenge to take advantage of improvements in system performance and compute density due to the higher power and cooling loads. Facilities and data center design have not kept pace with the advancement in technologies. Additionally, rising energy costs — at a time when power consumption is also increasing — means that energy outlays now consume a larger and larger portion of companies’ IT budgets. From the system level to the datacenter, HP is at the forefront of addressing this challenge. HP is addressing the datacenter power and cooling challenge holistically, from efficient systems with flexible designs to energy-aware provisioning to optimize the datacenter. Come learn more about HP tools and solutions for increasing power efficiency. |
| Time and Track: | back to full Agenda ^ 2:35 pm - 3:15 pm / Business Track |
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| Speaker: | Lance Crosby, CEO, SoftLayer |
| Abstract: | Take your hosting business to the next stepCrosby’s "Profit from the Cloud" presentation will specifically address important questions asked by those in the industry while providing some insight into creating and building a high growth hosting company. |
| Time and Track: | back to full Agenda ^ 2:35 pm - 3:15 pm / Technical Track |
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| Speaker: | Oleg Melnikov, Vice President, Automation, Parallels |
| Abstract: | Launching new cloud services and controlling costs with Parallels AutomationParallels Automation is the most comprehensive service delivery system for cloud/hosted services for small businesses. Come learn the product roadmap and how it can best help you launch new cloud services, attract new customers, and manage your infrastructure more efficiently. |
| Time and Track: | back to full Agenda ^ 2:35 pm - 3:15 pm / Industry Track |
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| Speaker: | Gary Mullen, Director of Field Marketing Americas, Kaspersky Lab. |
| Abstract: | Real Business/Real ThreatsDon’t be a Hacker’s Unsuspecting TargetIt’s not news that threats are growing across the IT security landscape. Today’s malware imposes significant business risks due to the highly organized nature of attacks — applications, web sites and social networks are all subject to attacks and vulnerabilities. Hackers are now highly organized professionals with vast networks who are able to precisely target an unsuspecting victim, including many businesses and their employees. Users may not even realize their machine has been compromised for days, weeks or even months due to the nature of these attacks. During this presentation, Gary Mullen, Director of Field Marketing for Kaspersky Lab, will examine what this means for manage service providers, business owners and what IT professionals need to look for to stay on top of these threats. Discover an increased reoccurring revenue stream and additional value-added services by effectively leveraging the security tools and resources to protect your client base. |
| Time and Track: | back to full Agenda ^ 2:35 pm – 3:15 pm / Industry Track |
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| Speaker: | Igor Seletskiy, Founder and CEO of CloudLinux |
| Abstract: | How to Squeeze More Out of Your InfrastructureThe age old question for the hosting market has always been how to strike the perfect balance between number of users per server and the load the server can carry. Resource hogs and load spikes make this question even more difficult. This foggy visibility into what is happening on the server makes it hard for providers to respond efficiently to ever changing needs. With the new CloudLinux OS, providers can control the resource demands of their users by leveraging LVE technology. Come find out how CloudLinux has solved this dilemma and can help you find the right balance. |
| Time and Track: | back to full Agenda ^ 2:35 pm - 3:15 pm / Industry Track |
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| Speaker: | Rafael Laguna, Chief Executive Officer, Open-Xchange |
| Abstract: | Tough Times Enforce New ThinkingThe presentation explains why OSS-based messaging and groupware will be the starting point for the Web desktop, which can integrate telephone, business applications, social web services and simplify the aggregation of personal and business e-mail and contact information. OSS-based SaaS offerings will help all players in the food-chain: the software makers get a business-model that works, the service providers (hosters, telcos, carriers, ISPs) get higher volume and value offerings to sell, and customers get the cheap, ubiquitous communication tools that they desire. Moreover, only free and open software enables the next step of development — enabling users to retain freedom and ownership of their data in the cloud. |
| Time and Track: | back to full Agenda ^ 3:35 pm – 4:15 pm / Business Track |
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| Speaker: | Matt Domo, Chief Technology Officer, Parallels |
| Abstract: | How to launch and make money from Cloud ServicesCloud computing promises to provide growth and open up large new opportunities in the software application and software services market. Beyond the promise, cloud computing is driving major restructuring in the delivery and customer acquisition models of these applications and software services. This session will talk about the Parallels view of Cloud Computing, the key players in the market and how they are successfully to growing their cloud initiatives. The discussion will serve as a framework for service providers to model their cloud initiatives for delivering software applications and software services to the SMB market. |
| Time and Track: | back to full Agenda ^ 3:35 pm - 4:15 pm / Industry Track |
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| Speaker: | Craig Bartholomew, Vice President, Control Panel, Parallels |
| Abstract: | Make more money with Parallels Panel Products – now and in the futureThis session will talk about the technical and business future of the Parallels Panel line of products (Parallels Panel, Small Business Panel, SiteBuilder, Plesk Billing, and Expand). The focus of this session will be on efforts to help you make more money with Parallels. Part of this involves the creation of superior value and better offers in your Hosting business. Part of this involves helping to control costs, manage technical infrastructure efficiently, and have your finger on the pulse of your business. We will present a detailed roadmap for the future, and take questions. |
| Time and Track: | back to full Agenda ^ 3:35 pm - 4:15 pm / Industry Track |
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| Speaker: | Adam Eisner, Director of Domain Services, OpenSRS |
| Abstract: | Act, Don’t React: An Insider’s Perspective On Key Emerging Hosting Trends From the dot-com bubble to Web 2.0, if the last decade showed us anything, it’s that you need to be prepared for anything. 2010 marks the start of a new decade and it’s already shaping up to be another ten years full of change in the domain name industry. Make sure you are ready for the next decade and aware of the emerging trends that will directly impact your hosting business in 2010 and beyond. Get an insider’s take on the key emerging trends in domain names and learn how to turn challenges into opportunity. |
| Time and Track: | back to full Agenda ^ 3:35 pm - 4:15 pm / Industry Track |
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| Speaker: | Denis Zenkin, Marketing Director, Bitrix |
| Abstract: | How To Enhance ARPU with an innovative SaaS-based Enterprise Content Management SolutionHosting providers are constantly looking for new ways to improve ARPU, and the recent development of cloud technologies has unveiled new horizons to enhance the portfolio with highly-anticipated software-as-a-service offering. This presentation discusses a market paradox that creates a chasm between ECM vendors and hosting providers, preventing both from leveraging SaaS channel opportunities. Using the example of Bitrix Intranet Portal, attendees will learn a way to diversify business, improve ARPU and deliver to customers a brand new type of service. |
| Time and Track: | back to full Agenda ^ 3:35 pm - 4:15 pm / Industry Track |
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| Speaker: | Mark Klein, Director of Business Development, Sedo |
| Abstract: | Utilizing Domain Names to Increase Revenue Per User & Improve Retention RatesAre you fully utilizing the domain name secondary market to increase revenue, improve retention, and maximize revenue per customer? Now more than ever, you should examine how your company markets and uses domain names as an integral part of attracting new customers while encouraging existing customers to come back for more. The domain name secondary market is here to stay, and in many cases it has replaced the primary market. This presentation will discuss the domain lifecycle, the size and value of the secondary domain market, along with ways that every company can innovate, grow, and optimize by leveraging domains as a part of their media plan. |
| Time and Track: | back to full Agenda ^ 3:35 pm - 4:15 pm / Industry Track |
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| Abstract: | How to save kids online? Parental control as-serviceMillions of children are using the internet on a daily basis, getting younger and using it longer everyday. Out of their well protected home they’re visiting the online world — which is sometimes dark, nasty and dangerous. Behind every child there’s a concerned parent, a natural demand for the child’s security and a potential sale. Join us in this session and you’ll learn how to leverage your existing customer base, grow new business and increase your ARPU by offering security and a parental peace of mind as a service. |
| Time and Track: | back to full Agenda ^ 4:25 pm - 5:05 pm / Cloud Business Models Panel |
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| Speaker: |
Vice President & Research Director for Tier1 Research; Yong Lee, Director, GoDaddy; Ditlev Bredahl, CEO, UK2Group; Jack Zubarev, Parallels |
| Abstract: | As hosting providers ready themselves to compete in the fast paced virtualization and Cloud computing worlds, there is a number of environmental factors affecting their business models. Is it enough to virtualize, or is automation the key to success — or is it not always needed? Is it necessary to package apps as part of your offering, or does that entail stepping on your customer’s toes? How do you then compete and differentiate in this space with the AWS, Azure and Google’s of this world? What is the ultimate goal or exit strategy? What does the future of the hosting industry and economy mean to hosting providers now in preparing for industry convergence? |
| Time and Track: | back to full Agenda ^ 1:00 pm - 5:00 pm / Hands-On Labs |
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| Abstract: | Expanded to 2 rooms for this Summit! You can even Reserve time for a demo if you like! Attendees can learn more about Parallels and other products in demos and proctored labs, including Parallels Plesk Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers, Parallel Automation and more. Stop by for a demo or to reserve a time slot! |
| 8:30 am – 9:30 am | Breakfast | ||||||||
| 9:30 am – 10:15 am | Keynote (Warren Adelman, President & COO, Go Daddy) | ||||||||
| 10:15 am – 10:35 am | Accelerating Cloud Services Through Data Center Innovations (Jason Waxman, General Manager, High Density Computing, Data Center Group, Intel Corporation) | ||||||||
| 10:35 am – 10:55 am | Unified communications — now for hosters (Rurik Bradbury, CMO, Unison Technologies) | ||||||||
| 10:55 am – 11:10 am | Break | ||||||||
| 11:10 am – 11:30 am | Keynote by Google (Jack Weixel, Head of Service Provider Markets, Google, Inc.) | ||||||||
| 11:30 am – 12:15 pm | Technology Roadmap: Accelerate new services, make existing services better, and cut costs (Jack Zubarev, President, Service Provider Worldwide, Parallels) | ||||||||
| 12:15 pm – 1:30 pm | Lunch Break | L a b s & E x h i b i t i o n H a l l | |||||||
| 1:30 pm – 2:10 pm |
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| 2:10 pm – 2:50 pm |
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| 2:50 pm – 3:05 pm | Break | ||||||||
| 3:05 pm – 3:45 pm |
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| 3:45 pm – 4:00 pm | Break | ||||||||
| 4:00 pm – 4:40 pm |
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| 4:40 pm – 4:55 pm | Break | ||||||||
| 4:55 pm – 5:20 pm | Closing and Q&A with Serguei Beloussov, Jack Zubarev and Peter Bauert |
| Time and Track: | back to full Agenda ^ 9:30 am - 10:15 am / Keynote |
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| Speaker: | Warren Adelman, President & COO, Go Daddy |
| Abstract: | "Cloud" computing is such a hot term right now, there are commercials about it airing during mainstream television events like Monday Night Football. No matter how you define it, we must agree it’s all the rage these days and we are all looking to leverage the technology. In this talk, by Go Daddy’s President and Chief Operating Officer, Warren Adelman gives us the customers’ perspective on "Cloud," plus provides fellow hosting providers and suppliers ideas on how to survive in the face of industry giants battling to dominate "the cloud." |
| Time and Track: | back to full Agenda ^ 10:15 am - 10:35 am / Keynote |
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| Speaker: | Jason Waxman, General Manager, High Density Computing, Data Center Group, Intel Corporation |
| Abstract: | Accelerating Cloud Services Through Data Center InnovationsMore and more IT related services are being sold under the banner of “cloud computing.” This it is not coming from just the large consumer-oriented service providers although they are certainly a big part of it. As small and medium businesses increasingly turn to service providers for their IT needs, hosting service providers are starting to reexamine their business model and services offering. There is growing interest in transforming the architecture of the data center infrastructure that today supports traditional dedicated or shared hosting models to one in which the infrastructure is based on a scalable model spanning compute, storage and networking. The economic benefits to investing in optimizing the operations of the data center can be clearly demonstrated, but that alone is not sufficient. Service providers need a path that accelerates the rate at which new services are introduced to their customer base. This session will provide an overview of how Intel can help you address these challenges through innovations in data center technology and partnerships with key solutions providers. |
| Time and Track: | back to full Agenda ^ 10:35 am – 10:55 am / Keynote |
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| Speaker: | Rurik Bradbury, CMO, Unison Technologies |
| Abstract: |
Unified communications — now for hostersCompanies are moving from basic email to ’unified communications’. Instead of cheap email accounts, these businesses will pay $30 per seat for a good service which includes email, groupware, IM and telephony. This presentation will examine what it takes to host ’unified communications’ and offer you practical lessons from a major hosting company that has already done it. |
| Time and Track: | back to full Agenda ^ 1:30 pm - 2:10 pm / Business Track |
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| Speaker: | Paul Stapleton, Managing Director, DH Capital |
| Abstract: | How the Cloud Hype affects Deal Valuation and M&A volumeThe cloud hype is everywhere but is it good for deal valuations? Paul Stapleton will discuss the Basic Business and Economic Models of Cloud Computing, Who Has “Significant” Cloud Revenue or Cloud Revenue Potential, How Are Investors (Venture Capital and Private Equity) Valuing Cloud Opportunities, and Forecasting (aka Guessing) Cloud Valuations and Opportunities in the Future. |
| Time and Track: | back to full Agenda ^ 1:30 pm - 2:10 pm / Technical Track |
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| Speaker: | Ilya Baimetov, Director of Program Management, Parallels |
| Abstract: | High Efficiency Shared HostingShared hosting is a must-have service for any hosting provider. High Efficiency Hosting is the next generation of Shared Hosting module in Parallels Automation. It allows Service Providers to significantly reduce hardware, support and management costs of shared hosting infrastructure, increasing availability and reliability at the same time — allowing to offer 99.9 % uptime and up to 10,000 web sites on a regular server — without increasing the end-user price. |
| Time and Track: | back to full Agenda ^ 1:30 pm - 2:10 pm / Industry Track |
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| Speaker: | Dr. Rajat Mukherjee, Google, Inc. |
| Abstract: | Google Services for Websites — One click entry to make your customer sites growGoogle Services for Websites allows you to partner with Google to enable your customers get their websites set up with valuable Google services help your customers enhance, increase visibility and monetize their websites. You can integrate Google Webmaster Tools, Google Custom Search, Google Site Search, Google Web Elements and Google AdSense directly within your own control panel. Your publishers are able to easily configure these high value services to increase the visibility of their websites on Google web search as well as improve user engagement and conversions on their websites. In addition to providing great value to your publishers, the program also offers revenue opportunities for you and your publishers.Google Services for Websites is a free service and free of charge to your customers. |
| Time and Track: | back to full Agenda ^ 2:10 pm – 2:50 pm / Business Track |
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| Speaker: |
Alex Danyluk, Industry Marketing Director, Microsoft; Rafael Laguna, Chief Executive Officer, Open-Xchange; Rurik Bradbury, CMO, Unison; Philbert Shih, Research Analyst, Tier 1 Research; Dave Ehrhardt, CEO of Apptix |
| Abstract: |
Generating new revenue streams with Unified CommsHosted Messaging and Collaboration / Unified Communications is one of the fastest growing hosted offerings in the market today as small businesses look for improved productivity and better ways to engage with their customers. But this hot market is not without controversy as market leaders get into the fray. Hear from the market leaders in this panel hosted by Phil Shih from Tier 1 Research. |
| Time and Track: | back to full Agenda ^ 2:10 pm – 2:50 pm / Technical Track |
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| Speaker: | Ilya Baimetov, Director of Program Management, Parallels |
| Abstract: | Maximize your profits through BillingEveryone is moving into the Cloud — but free clouds don’t make money. Join this session if you want to learn how Parallels Business Automation can help you package, price and launch new services from Virtual Servers to Microsoft Exchange to SaaS applications. Are you tired of manual steps? Parallels Business Automation offers full end-to-end automation. Find out how this will save you time and money and how you can offer the same in a fully hosted and branded solution to your Resellers. |
| Time and Track: | back to full Agenda ^ 3:05 pm - 3:45 pm / Business Track |
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| Speaker: | Jonathan McCarrick, Senior Product Marketing Manager, Parallels |
| Abstract: |
Selling Services to Small BusinessesSmall Businesses represent a huge market and the biggest consumer of cloud and hosting services. In this session, learn how you create offerings that meet their specific needs and how Parallels can enable your business models. By automating your systems and providing convenient and useful products, you can increase your profitibility and reduce churn while driving costs out of your business. Get the complete view of how Parallels will help you do this. |
| Time and Track: | back to full Agenda ^ 3:05 pm - 3:45 pm / Technical Track |
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| Speaker: | Ilya Baimetov, Director of Program Management, Parallels |
| Abstract: | Application Packaging StandardMost service providers already offer web applications to their customers as SaaS — such as site builders and e-mail marketing tools. Providers often bear a cost to keep up with new versions of the applications and to roll out and integrate new applications into their delivery systems. Come learn about Application Packaging Standard — a standardized packaging format that allows providers to easily access hundreds of existing applications and significantly reduce time to market for new applications and services. |
| Time and Track: | back to full Agenda ^ 1:00 pm - 4:40 pm / Hands-On Labs |
|---|---|
| Abstract: | Expanded to 2 rooms for this Summit! You can even Reserve time for a demo if you like! Attendees can learn more about Parallels and other products in demos and proctored labs, including Parallels Plesk Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers, Parallel Automation and more. Stop by for a demo or to reserve a time slot! |
| Time and Track: | back to full Agenda ^ 4:00 pm – 4:40 pm |
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| Speaker: |
Kim Johnston, Vice President, Marketing, Consumer & Enterprise, Parallels; Lynda Maybury, Senior Director of Online Marketing, Parallels |
| Abstract: | Masterclass Online MarketingYou want to sell more... to more people, and more often. Your best line of attack is streamlining your online presence — from your demand activities through your website experience and customer engagement. We will focus on how you can optimize your story into a strategic plan that transfers tactically into online best practices execution. Attend to learn about our experiences of a strategic marketing mix that will help you know and own your customers. Stay to hear case studies that address best practices in website optimization, search, lead management, and more. Participate through the panel discussion where you can ask more direct questions. Leave with some new ideas and fresh approaches. |
| Time and Track: | back to full Agenda ^ 4:00 pm – 4:40 pm |
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| Speaker: | Rob Lovell, Co-founder & CEO, ThinkGrid |
| Abstract: | Behind Hosted Virtual DesktopsDefining the trend behind hosted virtual challenges. Understanding the building blocks of the solution both commercially and technically, as well as the challenges to be addresses. |
Main Session Area
The Main Session Area includes keynote sessions from some of the most respected people in the industry and interactive panel sessions at the conclusion of each day.
Track Sessions:
The conference will break into 3 different tracks, each featuring a specialized blend of content packed with insight.
The Business Track
will focus on building competitive advantage, competing against large players in the industry, marketing solutions effectively to end users, and other strategic insights aimed at improving the bottom line.The Technology Track
will allow for technical personnel to learn more about Parallels products, interact directly with Parallels engineers, and get ideas for improving their service offerings or IT infrastructure.The Industry track
will feature presentations that will focus on specific solutions that are available in the market that can improve businesses.
Hands-on Labs:
Proctored labs allow attendees to learn more about Parallels and other products, including Parallels Plesk Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers, and more.
Exhibition Hall:
The main hub of Parallels Summit, all sponsors and exhibitors will have a presence and ability to interact with event guests in close proximity to all session s in order to encourage maximum networking.
Sponsored Meals and Breaks:
Catered breakfasts and lunches are available on both days to all attendees.
Fun Events:
Parallels Summit 2010 will include many events for attendees to do some networking and have some fun at the same time.
“Parallels Summit was very well done! Great sessions were supported with good logistics,
incredible audience, and nice parties.„
Andrew Filev, CEO of Wrike, Inc.