How Small Companies with Pure Mac IT Use Windows Software


While large enterprises tend to use Windows, small agencies, offices, and owner-operated companies tend to opt for Mac®. If the proprietor is the one responsible for the company’s IT equipment, then personal preference and experience influence decisions along with financial aspects. Case in point: TravelEssence, a tour operator based in Utrecht, Netherlands. This company exclusively uses Mac computers because co-founder Andrew Morten has a personal propensity for Apple ®. All of the staff works with Mac and mainly uses the preinstalled Apple software, such as Numbers, Mail, and Photos.

But not all business sectors have all of the productivity software they need available on macOS®. That’s true for the travel industry, too. In spite of the company’s dedication to Apple hardware, TravelEssence needs to use Windows for essential tour-planning tools. Because of this, Andrew faced the challenge of finding the best solution for integrating Windows software into the Apple environment as smoothly as possible. “For me, a computer is only a good computer if it doesn’t present an IT amateur like me with inexplicable puzzles,” Andrew said. “That is why I have always loved Apple Macs for their straightforwardness and user-friendliness. And I expect the same from a piece of software.”

Andrew finally found the answer to his predicament with Parallels Desktop® for Mac Business Edition. This solution enables employees to switch between native Mac software and the virtualized Windows environment while talking to a customer—without rebooting. This helps keep messages and route-planning details always in view. Copy and paste can even be used to share information between Windows and macOS. There are no boundaries between the operating systems—and what’s more, Coherence Mode in Parallels Desktop lets Windows fade into the background so employees only see the needed program windows.

Read the complete case about how TravelEssence bridged the gap between Mac clients and Windows software.

Learn more about all the features in Parallels Desktop for Mac Business Edition and download a free trial!

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