It’s official: Partner certifications are here for Parallels Desktop
The team here has been hard at work building new versions and new enterprise-level features for Parallels Desktop, but that hasn’t been the only thing underway.
I’m excited to share that starting today, Parallels Desktop has a brand-new set of certifications for members of the partner program—especially those who work with business and enterprise customers.
New for the partner program: Certifications for Parallels Desktop
Back to school isn’t just for the kids anymore.
Starting today, Parallels Desktop partners can sign up for in-depth training sessions. By completing these complimentary sessions, partners like you can become officially certified in Parallels Desktop.
So you can prove your expertise and stand out from the crowd to enterprise customers weighing their options.
What kinds of certifications are available?
The Parallels Desktop Sales Professional (SP) certification
This training session and certification teaches partners, resellers, and distributors what they need to know to demonstrate and sell Parallels Desktop effectively.
Live and on-demand sessions include deep dives into features, use cases, and licensing models.
The Parallels Desktop Technical Professional (TP) certification
This session and certification targets IT specialists and support staff, giving them the knowledge to set up, configure, and troubleshoot Parallels Desktop in customer environments.
Real-world experience: What Parallels Desktop partners are saying
The partner program is all about trust and cooperation between the Parallels team and our partners. We’re as invested in our partners and their success as they are—and we’re here to help, every step of the way.
Hear from a few partners about how it’s worked out for them:
“We’ve seen strong demand translate into outstanding business results—with +151% year-over-year revenue growth—underscoring the value it brings to both customers and our portfolio.”
-Scott Richardson, General Manager at Douglas Stewart (Distribution Partner)
“As a Parallels Channel Partner, we see real value in the new Sales and Technical Professional certifications. These additions enable our team to formally demonstrate expertise—helping us stand out in the market and giving customers added assurance that they’re working with certified specialists.”
-Tom Taylor, Vendor Manager at ACS Group (Channel Partner)
Resources for Parallels Desktop partners
Curious about what you’ll have available to you to help expand your success? Here’s a quick look.
Access to the Partner Portal
Your Partner Portal is your method for accessing training, resources, your own information and profile, and other partner benefits. You’ll receive an email invitation once you’re approved for the program.
As a bonus, your portal is also where you can use our deal registration program, which allows you to benefit from special pricing programs to pass along to customers.
Ready-to-go materials
Through your Partner Portal, you’ll have access to an asset library, pre-built campaigns, and pre-written social media content to spread the word and lighten your marketing load.
Marketing development funds (MDF)
Partners get access to our MDF program through the Partner Portal. Through this program, we’ll work with partners like you to build out unique, just-for-you campaigns and initiatives.
Not-for-resale licenses (NFR)
Need to get familiar with the product, especially the new IT-focused policies and controls in Parallels Desktop 26.1? Or want to run live technical and customer demonstrations?
You can request an NFR license to help out from your Partner Portal’s asset library.
2 steps to becoming a Parallels Desktop partner
What’s involved in becoming a Parallels Desktop partner?
Step 1: Complete your application
Fill out your application on the Parallels Partner website with your information: https://www.parallels.com/partners/become-a-partner/
We’ll let you know if you’re approved!
Step 2: Complete your onboarding
Once you’re approved, we’ll reach out with your onboarding process, including setting you up with your distributor, giving you portal access, and starting your training sessions.
That’s it! Once you’re up and running, you’re ready to start growing.
Interested in becoming a Parallels Desktop partner?
We’d love to work with you. Learn more about becoming a Parallels Desktop partner, along with new sales and technical professional certifications to help with enterprise sales, on the Parallels website—and start your partner journey today!
