Grey Matter is now the distributor of Parallels Remote Application Server (RAS)

Grey Matter is now the distributor of Parallels Remote Application Server (RAS), empowers Independent Software Vendors (ISV) to successfully transition their business into the Microsoft Azure cloud

New recurring subscription revenues are available for U.K. ISVs that use the Grey Matter cloud experience, powered by Parallels RAS, to offer customers cost-effective and easy-to-use applications on demand from any device. 


Nov. 28, 2017 – London and Bellevue, WA – Parallels, a global leader in cross-platform application and desktop delivery solutions, today announced a United Kingdom distribution agreement with Grey Matter for Parallels Remote Application Server (RAS). Today Grey Matter enables independent software providers (ISVs) to offer businesses simple and cost-effective software as a service (SaaS)

The Parallels RAS pay-what-you-use model empowers ISVs with lower operational costs so they can be more successful in signing new customers and growing recurring subscription revenue streams. Grey Matter is one of the most experienced cloud service distributors in the U.K.

“Today any U.K. organization with 1 to 5,000 employees can easily take advantage of using virtual applications and desktops on any device. Cloud computing is a fast and cost-effective way to increase flexibility, productivity and it can deliver significant savings on the cost of hardware, IT time, bring your own device (BYOD) programs and more,” said Grey Matter Managing Director, Matthew Whitton. “Parallels RAS makes it simple for us to enable any partner to instantly support their customers and get them up and running with virtual apps and desktops in as little as one day.”

Parallels RAS supports Microsoft RDS and all major hypervisors, including hyper-converged solutions such as Nutanix Acropolis, HPE and KVM. It can also be integrated with Microsoft Azure cloud services that Grey Matter offers, bringing scalable on demand application delivery services.

“By moving to a cloud based solution we are able to keep our clients up to date with the latest versions of software. Also providing support is significantly more straight forward as we no long have to go through a wide variety of IT department procedures to gain access to database servers and client PCs. Having Grey Matter as a partner has really helped make the process much easier than it would have otherwise been,” said Shawn Foster, Technical Director for Purcell Radio Systems Ltd., Independent Software Vendor.

Parallels president Jack Zubarev said, “Parallels RAS is the easiest solution for delivering virtual applications and desktops to any device with the lowest total cost of ownership (TCO). We are pleased to partner with Grey Matter to bring the solution to UK’s MSP, ISV, and overall reseller market as its deep expertise and excellent post-sales licensing support, enables both partners and customers to reduce their costs, while delivering seamless and cost-effective services to end-users.”

About Grey Matter

With over 34 years of experience, Grey Matter (click here) is a software sales expert that has provided countless ISVs and SPs with trusted management and licensing advice. With a broad selection of technologies targeting a wide range of potential deployments, Grey Matter makes it possible for their partnered companies and customers to acquire the solutions they need at competitive prices.

About Parallels

Parallels is a global leader in cross-platform solutions which make it possible and simple for customers to use and access the applications and files they need on any device or operating system. We help customers take advantage of the best technology out there, whether it’s Windows, Mac, iOS, Android™ or the cloud. Parallels solves complex engineering and user experience problems by making it simple and cost-effective for businesses and individual customers to use applications wherever they may be—local, remote, in the private datacenter or in the cloud. Visit for more information.